Tag Archives: Programmatic

Transparent Auctions: Our Latest Move Brings Transparency to Digital Advertising

Any auction, whether it’s for art, real estate, or digital advertising, needs to be transparent in order to function properly. After all, how can you know what price to bid if you don’t know how your bid will be evaluated … Continue reading

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2015: Hold On To Your Hats

2014 Picture this: An industry characterized by both innovation and consolidation. Mounting automation of programmatic video, mobile, and native advertising. A staggering increase in fraudulent and malicious activity from bad actors on the web. Major media conglomerates like Google and … Continue reading

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What Europe Can Expect in Programmatic for 2015

“The minute anything works in tech….it’s a bubble.”  Sound familiar? If you read this month’s Financial Times, you might have recognized this quote from a recent interview with tech pioneer (and AppNexus investor) Marc Andreesen.  If you’re in Europe, this … Continue reading

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High Stakes, Disruption, and Innovation: Programmatic in Australia

AppNexus announced its Australian expansion in March of 2014. We were drawn to Australia because of our strategic partnerships with several of Australia’s largest media and marketing leaders, a fascination with the pace at which the market seemed to be … Continue reading

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A Primer for Programmatic- The Black Friday Survival Guide

Download the complimentary Black Friday whitepaper here and check out some of the highlights below. — Shoppers aren’t the only post-recession savvy spenders during the holiday season. In recent years, advertisers have increasingly used programmatic media to buy advertising that efficiently … Continue reading

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