Tag Archives: header bidding

Server-to-Server Header Bidding: The Pros and Cons

This post is an excerpt from our latest header bidding white paper. Click here to download the rest today and learn everything you need to know about header bidding in 2017! Wrapper technology made it easier for publishers to implement … Continue reading

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Transparent Auctions: Our Latest Move Brings Transparency to Digital Advertising

Any auction, whether it’s for art, real estate, or digital advertising, needs to be transparent in order to function properly. After all, how can you know what price to bid if you don’t know how your bid will be evaluated … Continue reading

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