Tag Archives: Empower our Customers

High Stakes, Disruption, and Innovation: Programmatic in Australia

AppNexus announced its Australian expansion in March of 2014. We were drawn to Australia because of our strategic partnerships with several of Australia’s largest media and marketing leaders, a fascination with the pace at which the market seemed to be … Continue reading

Tagged , , , | Comments Off on High Stakes, Disruption, and Innovation: Programmatic in Australia

2015: Ad Viewability Finally Grows Up

  When my Alenty co-founder Nicolas Thomas and I “birthed” our viewability start up in 2007,  we were amazed by the potential of this new born creature. One year later, in 2008, the company took its “first steps” when we … Continue reading

Tagged , , | Comments Off on 2015: Ad Viewability Finally Grows Up

The Curious Case of The Missing $20 Billion Dollars (and 5 Mobile Predictions For 2015)

  Billions of dollars are missing and no one seems to know where they’ve gone. Every year, I look forward to Mary Meeker’s “Internet Trends” report. My favorite part is always this chart: It shows the amount of time people … Continue reading

Tagged , , | Comments Off on The Curious Case of The Missing $20 Billion Dollars (and 5 Mobile Predictions For 2015)

Introducing Fifteen for 2015 (#15for2015)

It was a cold December day in the New York City AppNexus office when a few members of our Marketing team got together in our Hulk conference room. We were there to talk about whether or not we should produce … Continue reading

Tagged , , , | Comments Off on Introducing Fifteen for 2015 (#15for2015)