Tag Archives: #ATPG

It’s Not How You Start, It’s How You Finish

We all entered 2014 looking forward to another strong year of overall growth for Internet advertising, a batch of new ad tech IPOs, and increased M&A activity.  If we decided to take a year-long sabbatical and checked back in on … Continue reading

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Introducing Fifteen for 2015 (#15for2015)

It was a cold December day in the New York City AppNexus office when a few members of our Marketing team got together in our Hulk conference room. We were there to talk about whether or not we should produce … Continue reading

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AppNexus Summit NYC 2014: Certified Supply, #ATPG, and Talib Kweli

It’s been a decade since I sat in a conference room at Right Media in New York watching then CTO Brian O’Kelley whiteboard the structure of what would become the first ad exchange and subsequently triggering a massive wave of change in … Continue reading

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The White Whale

At a company meeting in late 2008, an employee asked me what my goal was for AppNexus. With a cheeky grin, I said “to be a billion dollar company!” After the meeting, Mike Nolet, my co-founder, said I had missed … Continue reading

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