Tag Archives: Agencies and Advertisers

AppNexus Continues to Improve Viewability Measurement with Desktop, Mobile, Video and Flashless Technology

  With viewability becoming an increasingly important KPI for the ad marketplace, it’s imperative that advertisers continue to invest in technology that provides reliable measurement. If a buyer only pays for viewable impressions, the measurement of those impressions must ensure … Continue reading

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How AppNexus Customers Use Data Science And Programmable Technology To Build Hyper-Effective Marketing Campaigns

In an increasingly competitive digital arena, the only way for brands and agencies to gain a real advantage in the marketplace is to take matters into their own hands. Rather than relying on human intuition and the opaque decisioning of … Continue reading

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A Novel Solution To An Age-Old Marketing Problem: Guaranteed Viewability

  As the 19th-century American marketing pioneer, John Wanamaker, is reported once to have said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Wanamaker was referring to the fact that he … Continue reading

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Don’t Take Our Word For It: Hear from numberly

Allposters.com, a client of CRM programmatic company and AppNexus partner numberly, wanted to re-engage lapsed customers in new ways to drive increased return business from people who had not recently opened an email, bought from, or visited the site. AllPosters partnered with … Continue reading

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Everything you need to know about the new currency of online advertising, Viewable CPM (vCPM)

  At last year’s New York Summit, AppNexus announced it was now possible to buy and sell inventory based exclusively on viewable impressions using AppNexus Deals. While the technology behind it is extensive, the concept is fairly straightforward: viewable impressions … Continue reading

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