Tag Archives: Ad Tech Companies

Don’t Take Our Word For It: Hear from numberly

Allposters.com, a client of CRM programmatic company and AppNexus partner numberly, wanted to re-engage lapsed customers in new ways to drive increased return business from people who had not recently opened an email, bought from, or visited the site. AllPosters partnered with … Continue reading

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Everything you need to know about the new currency of online advertising, Viewable CPM (vCPM)

  At last year’s New York Summit, AppNexus announced it was now possible to buy and sell inventory based exclusively on viewable impressions using AppNexus Deals. While the technology behind it is extensive, the concept is fairly straightforward: viewable impressions … Continue reading

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A Primer on Viewability and the Viewable Marketplace: Webinar Recap

  It’s clear that viewable-based transactions are the future of online advertising. Now that we have the technology to instantaneously separate viewable and non-viewable impressions, there’s just no reason for media buyers to pay for ads no one can see … Continue reading

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The State Of Ad-Viewability In 2016: The Viewable Marketplace

In a previous post of mine, trends of 2015 for ad-viewability, I talked about the IAB’s advice on taking a 30% “margin of error” when buying viewable impressions.  This certainly didn’t come as good news for the industry because it … Continue reading

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Webinar Recap: Capitalizing on Native + Programmatic

The combination of native advertising and programmatic buying is perhaps the most potent one-two punch in online marketing. With native, media buyers have the power to give consumers the organic advertising experiences they are increasingly becoming accustomed to online. When … Continue reading

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