Tag Archives: #15for2015

Engaging Millennials to Become Their Best, Most Authentic Selves at Work

By 2025, nearly 75% of the global workforce will be Millennials. Today, Millennials are working their way up the org chart, making a bigger and bigger impact on businesses. Businesses that do not adjust to their sensibilities will not be … Continue reading

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2015: Hold On To Your Hats

2014 Picture this: An industry characterized by both innovation and consolidation. Mounting automation of programmatic video, mobile, and native advertising. A staggering increase in fraudulent and malicious activity from bad actors on the web. Major media conglomerates like Google and … Continue reading

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The Year of the Media Agency

The first part of Q1 – aka “Ad Tech Prediction Season” – is one of my favorite times of the year.  For these few weeks, our industry comes together to share thoughts on the new technologies, trends, and three letter … Continue reading

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Marketplaces: A vision for 2015 and beyond

2014 was a huge year for programmatic advertising. In 2014, programmatic advertising in the United States alone hit a new milestone: $10 billion. Growth aside, the year also forecasted the next act for programmatic: differentiated demand and differentiated supply – or, … Continue reading

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Data Science: Perception and Reality

Based on the title, you might think I’m about to describe ways in which companies get data science wrong, misunderstanding what data science is supposed to mean and how to do it.  And while that’s a perfectly valid blog post, … Continue reading

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