Tag Archives: #15for2015

10 Years of the Ad Exchange

  I spent the first three months of 2005 working on an ad serving technology called “Yield Manager” that packaged the proprietary predictive optimization we developed at Right Media into a software product that other companies could use to run … Continue reading

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New Frontiers for Publishers and App Developers in 2015

  Given the rapid innovation publishers have experienced in recent years, it would be impossible to pinpoint a single trend we should monitor in the new year. 2015 will bring yet more new advertising buying behaviors, ad formats, and technologies, … Continue reading

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How Will You Differentiate Yourself in 2015?

You’ve probably seen quite a few headlines lately about consolidation in the advertising technology industry. So it might surprise you to hear that between January 2014 and January 2015, the number of players in the advertising/marketing tech sector nearly doubled—from … Continue reading

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Privacy: It’s No Secret that 2015 Could Be a Big Year

For privacy, 2014 was interesting, even fascinating at times, but I wouldn’t call it exciting. In 2015, I think we’re going to see a lot more action. 2014 was a lot of thinking, dialoging, and preparing for changes to come. … Continue reading

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It’s Not How You Start, It’s How You Finish

We all entered 2014 looking forward to another strong year of overall growth for Internet advertising, a batch of new ad tech IPOs, and increased M&A activity.  If we decided to take a year-long sabbatical and checked back in on … Continue reading

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