AppNexus Calls on President and Congress to Reverse New Immigration Policy

Earlier today, the United States government began disallowing citizens of seven countries – Syria, Iraq, Iran, Libya, Somalia, Sudan, and Yemen – from entering or re-entering the U.S.

Though there remains a great deal of uncertainty about the breadth and details of this new policy, reports suggest that the ban may apply to permanent residents holding valid green cards and to non-American citizens who hold dual citizenship in one of the prohibited countries (e.g., a dual citizen of France and Iran).

AppNexus strongly opposes this new policy. We respectfully ask that President Trump reverse this measure and that Congress work with him to do so.

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In support of Governor Cuomo’s agenda to invest in Computer Science education and grow New York’s tech workforce

The advent of the tech economy has fundamentally shaped the democratic world. We have today, literally at our fingertips, more access to conversation and information than ever before. There is massive potential in this unprecedented interconnectivity: to provide social services, prepare for emergencies, improve infrastructure and grow industry.

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How AppNexus can help you keep your New Year’s resolutions

It’s a tradition maybe as old as celebrating New Year’s itself: On Jan. 1 of each year, billions of people take the plunge and resolve that this will be the year they change such and such about their lives: no ands, ifs, buts or backsies. But transforming yourself in 365 days depends, in part, on how well you know yourself as a person – and on how much data you’ve collected about the ways in which you spend your habitual time and energy. That’s tricky enough, but it gets even trickier: It also depends on how well you’re able to forecast what life events are coming your way over the next twelve months.

At AppNexus, we’re all about the people – and the businesses – who firmly resolve to reinvent themselves: once and for all and for the better. In fact, it’s actually a big part of our job: We provide businesses with enough data that they’re able to forecast and predict whatever news ahead for them – both good and bad – so they can find ways to achieve their business resolutions for the better.

On that note, we’ve got two major predictions for the coming year (and feel free to call them “analytical forecasts”, if you’re into ad-tech jargon) – as well as a sea of additional (and likely) trends. Here’s what we’re thinking for 2017:

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Methbot… Denied

On December 20, the cybersecurity firm White Ops published a research report about “Methbot,” a Russian botnet that hosts content farms and generates nonhuman traffic to siphon off money from digital advertisers. Though similar in approach to other bad actors in the advertising ecosystem, Methbot attracted outsized attention given aggressive publicity by White Ops.

Based on a careful analysis, we can state with a high degree of certainty that AppNexus had very little exposure to Methbot. Over the past week, only $500 in spend on the AppNexus exchange flowed to the IPs that White Ops identified in its report, and in light of White Ops’ data, we have further tightened our inventory quality (IQ) detection parameters.

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AppNexus’ 2016 Greatest Blog Hits

office-581131_1280Looking at the list of our most viewed blog posts of 2016, the variety of topics that hooked our readers reflects the wide range of technological, cultural, and strategic developments we and the ecosystem at large have made. We engaged with you on everything from the much-hyped header bidding technique to women in tech to ad blocking to innovations in video.

As you wind down 2016 and set your sights on making greatness happen in 2017, catch up on some of our most popular blogs of 2016.

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