Infographic: Server-to-Server Header Bidding Explained

Server-to-server header bidding is gaining popularity, as it promises to improve on the client-side header bidding setup that’s already gotten great results for publishers. But at the same time, many publishers don’t know exactly how it works or whether or not they should be experimenting with it.

If you’re in that boat, then not to worry — AppNexus has you covered. We’ve created a handy infographic that compares the ad call process for server-to-server versus client-side header bidding and lays out the potential pros and cons of each. Check it out below!

Continue reading

Comments Off on Infographic: Server-to-Server Header Bidding Explained

AppNexus Summit Preview: How do we Build a Better Internet?

Next week on May 4, AppNexus will bring together publishers, agencies, advertisers, and ad tech pros from across EMEA for our upcoming Summit, where we’ll discuss a crucial topic and something core to our company’s focus: Building a better internet.

The internet was founded as an engine for economic growth and freedom of expression. But over this past year, it’s become apparent that those foundations are in need of strengthening and reimagining. When we gather at King’s Place in London next week, we’ll learn how the ad tech industry can come together to ensure the internet remains a vibrant global marketplace for buyers, sellers and consumers.

Continue reading

Comments Off on AppNexus Summit Preview: How do we Build a Better Internet?

Header Bidding for Video: Everything Publishers Need to Know

Below is a sneak peek at our new white paper on header bidding for video. Click here to download the whole thing!

Header bidding has been one of the most talked-about tools in ad tech for the last two years. Everywhere you turn, it seems like someone is talking about how header bidding is revolutionizing programmatic advertising.

But just about anyone who’s used it will tell you that header bidding lives up to the hype.

Let’s start with a quick refresher on what header bidding actually does. With a snippet of Javascript, header bidding allows publishers to auction each ad impression to multiple demand partners at once, rather than going through the waterfall process and showing them to one demand partner at a time. Header bidding creates a more open auction, allowing direct and programmatic demand to compete against each other so that publishers can get the true, market value of each impression.

Continue reading

Comments Off on Header Bidding for Video: Everything Publishers Need to Know

What We Learned About the Future of Ad Tech at Optimize 2017

At AppNexus, our mission is to create a better internet by driving innovation in the way online ads are bought, sold, delivered, and experienced. We believe that advertising is the lifeblood of the internet – marketers invest in digital advertising, which funds the creation of high-quality content; publishers provide consumers with access to that content; and consumers pay for it with their attention to engaging and relevant ads. It’s a virtuous cycle that benefits everybody, and it all starts with the engineers, product managers, and data scientists who build these tools.

That’s why last Thursday, we again hosted our annual Optimize conference. Optimize is our way of bringing together the technologists leading innovation in ad tech to share knowledge with one another, describe what they’ve built over the last year, and discuss what’s next for the industry.

If you weren’t able to attend, then don’t worry – we’ve got you covered. In this post, we’ll break down the three mainstage talks of Optimize 2017 and tell you what they mean for ad tech.

Continue reading

Comments Off on What We Learned About the Future of Ad Tech at Optimize 2017

Moving Towards a More Diverse and Inclusive AppNexus

This post was written by Nithya Das, SVP, General Counsel and Brandon Atkinson, Chief People Officer

Two years ago, AppNexus embarked on a journey to define and develop what diversity and inclusiveness mean here – and to increase both. Over this time, we have seen accomplishments and created a roadmap, further committing to work towards ongoing improvement in these areas.

We aim to create a diverse and inclusive workplace where all AppNexians feel comfortable and included, just being themselves. We believe every AppNexian has a responsibility to work with us to build a community in which everyone feels involved, valued, and respected.

Fueled in part by our value of diversity and inclusion, we also know that employee diversity sets AppNexus up to achieve better business outcomes. This has been proven time and time and time again.

Continue reading

Comments Off on Moving Towards a More Diverse and Inclusive AppNexus