Just three months ago, some were speculating that AppNexus was planning to exit the buy-side. Speaking candidly, we understand where the sentiment was coming from. The fact is, we have been quiet on buy-side technology of late, but not because we were planning to sunset that side of our business – that couldn’t be farther from the truth.
Our mission as a company is to build a better internet, which doesn’t just mean helping content creators monetize or creating a better experience for users – both are critical, but it’s equally important that we help advertisers reach their desired audiences in an effective, cost-efficient, brand-safe manner.
This post is part of our Summer Intern Blog Series! Each of our most recent class of interns wrote a blog post on their biggest accomplishments and lessons of the summer. This installment comes from Aditya, a senior at New York University’s Stern School of Business studying Finance, Marketing, and Management. In his free time, he enjoys playing tennis, reading about psychology and philosophy, and binge-watching Netflix.
Ten years ago, when real-time bidding gave rise to programmatic advertising as we know it today, the possibilities seemed limitless to advertisers. Finally, a way to serve ads directly to their desired audiences wherever they happened to be on the internet – and all at a fair, auction-determined price.
But while programmatic has undoubtedly been a big step forward for digital advertising, has it lived up to the near-utopian promise of painlessly connecting marketers with potential customers, with cost efficiency, and in a brand-safe environment? Not yet.
This post is part of our Summer Intern Blog Series! Each of our most recent class of interns wrote a blog post on their biggest accomplishments and lessons of the summer. This installment comes from Tyrone, a rising senior studying Computer Science at Boston University. He enjoys rock climbing, listening to jazz, and getting overly excited when talking about good food options in Boston.
AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising. We power the ads that power the Internet. Founded in 2007, and growing rapidly since, we are consistently ranked as a top technology company in New York.