This post is part of our Summer Intern Blog Series! Each of our most recent class of interns wrote a blog post on their biggest accomplishments and lessons of the summer. This installment comes from Oliver, a rising senior studying computer science at Worcester Polytechnic Institute. Other than computer science, his interests include, but are not constrained to food, music production, video games, and walking.
Though viral content isn’t necessarily an indicator of ad fraud, our data science team has come to see it as a warning sign that something might be amiss. Looking across the digital ecosystem, our experts have found that low-quality viral publishers are most at risk for non-human traffic.
In order to create a safe environment for brands, AppNexus applies vigorous scrutiny to the viral publishers on our platform, using automated and human detection methods to ensure our sites are acquiring their traffic organically.
We found that suspicious publishers typically use a handful of cheap tricks to pass themselves off as legitimate websites. Here are a few red flags to look out for.
AppNexus and Adobe Advertising Cloud today announced that they will provide full fee transparency to advertisers using Adobe Advertising Cloud on the AppNexus marketplace. Advertisers buying inventory through AppNexus via Adobe Advertising Cloud will enjoy full visibility into fees at a site level, including a regular accounting of the portion of their budget that reaches specific end publishers.
When we built the AppNexus Programmable Platform (APP), our goal was to build a new kind of DSP around machine learning technology – one that empowers our clients to build more data-driven, hyper-targeted, ROI-positive campaigns in less time.
Some people may hear that and think that we’re hatching some kind of dystopian plan to have computers call all the shots. That’s neither true nor possible. Advertising – even programmatic – will always require the ability to understand a brand’s goals and distill them into experiences and encounters that will resonate with their desired audience. No machine can do that on its own. That’s where traders come in.
But as we discussed at our most recent Summit event, we do think that change is on the way for traders. More powerful technology will allow them to partner more closely with brands and advertisers as they achieve better performance in their campaigns. Below are three predictions for how the role of the trader will change in the coming years.
This post is part of our Summer Intern Blog Series! Each of our most recent class of interns wrote a blog post on their biggest accomplishments and lessons of the summer. This installment comes from Caroline, a Cognitive Neuroscience and Evolutionary Psychology Concentrator at Harvard College. When she’s not playing with spreadsheets, she enjoys traveling, cooking, eating, and petting other people’s dogs.
AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising. We power the ads that power the Internet. Founded in 2007, and growing rapidly since, we are consistently ranked as a top technology company in New York.