Category Archives: Technology

Server-to-Server Header Bidding: The Pros and Cons

This post is an excerpt from our latest header bidding white paper. Click here to download the rest today and learn everything you need to know about header bidding in 2017! Wrapper technology made it easier for publishers to implement … Continue reading

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The Future of Header Bidding: Wrapper Standardization, Server-to-Server, and New Ad Formats

This is a sneak peek at our newest white paper. Click here to download the whole thing and learn everything you need to know about header bidding: how to choose the right demand partners, what server-to-server can do for you, why … Continue reading

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Transparent Auctions: Our Latest Move Brings Transparency to Digital Advertising

Any auction, whether it’s for art, real estate, or digital advertising, needs to be transparent in order to function properly. After all, how can you know what price to bid if you don’t know how your bid will be evaluated … Continue reading

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Real-Time Real Talk: Connected TV

Connected TV (CTV) is taking the world by storm. Even if you’ve never heard the term before, there’s a good chance you’re already using the technology. eMarketer estimates that there are over 168 million CTV users in the U.S. alone … Continue reading

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AppNexus Programmable Bidder: How Data Science Gives Buyers Greater Control Over Bidding Strategy

Programmatic advertising has enabled marketers to target their audiences more efficiently and buy inventory they wouldn’t have access to otherwise. But digital advertisers haven’t had great options for implementing a bidding strategy that perfectly aligns with each campaign’s unique KPIs. … Continue reading

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