Category Archives: Technology

AppNexus’ New Guide: How Publishers Can Increase Yield with Data Analytics

This post is an excerpt from our newest guide to data analytics for publishers. Download the whole thing here! Ad servers are great at serving ads, but they’re notoriously bad at providing good analytics or actionable revenue insights. This is … Continue reading

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Real-Time Real Talk: Prebid.js

“Real-Time Real Talk” is an ongoing blog series that seeks to clarify the “what”, “why”, and “how” behind ad-tech innovations. Prebid.js is a free header bidding wrapper developed and incubated by AppNexus. But before we tell you all about it, … Continue reading

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Infographic: Server-to-Server Header Bidding Explained

Server-to-server header bidding is gaining popularity, as it promises to improve on the client-side header bidding setup that’s already gotten great results for publishers. But at the same time, many publishers don’t know exactly how it works or whether or … Continue reading

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3 Ways AppNexus Is Creating a Better Video Internet

Last month, AppNexus SVP of Video Technology Eric Hoffert took the stage at the Online Marketing Rockstars conference in Hamburg. You couldn’t have picked a better speaker for this event — in the ‘70s, Eric was an actual rockstar whose … Continue reading

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Checklist: Choosing the Right Header Bidding Container

It’s been said that for every problem, there’s a solution. While that’s hardly the case, it’s still a bedrock truism for those who make their living by way of invention. There’s a common belief held among tech workers that logistical … Continue reading

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