Category Archives: Technology

How the AppNexus Programmable Platform Balances Performance and Usability

When you ask the team behind the AppNexus Programmable Platform (APP) where they drew their inspiration from, you may be surprised to hear them say, “Tesla.” `After all, what could a DSP and an electric car possibly have in common? … Continue reading

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The Future of Connected TV

It wouldn’t be an AppNexus Summit without a session on video, and our most recent Summit on the Future of Trading was no exception. Our video experts, Eric Hoffert, SVP Video Technology, and Michelle Smith, Senior Director of Product Management, … Continue reading

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Introducing the Ads.txt Validation Tool

Today, in continuing support of the IAB’s ads.txt project, AppNexus is releasing an ads.txt validation tool to the public.  This free resource will help digital publishers ensure their ads.txt file is free of common errors we’ve observed many publishers make.

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Server-to-Server Header Bidding: The Pros and Cons

This post is an excerpt from our latest header bidding white paper. Click here to download the rest today and learn everything you need to know about header bidding in 2017! Wrapper technology made it easier for publishers to implement … Continue reading

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The Future of Header Bidding: Wrapper Standardization, Server-to-Server, and New Ad Formats

This is a sneak peek at our newest white paper. Click here to download the whole thing and learn everything you need to know about header bidding: how to choose the right demand partners, what server-to-server can do for you, why … Continue reading

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