Category Archives: Technology

AppNexus Programmable Bidder: How Data Science Gives Buyers Greater Control Over Bidding Strategy

Programmatic advertising has enabled marketers to target their audiences more efficiently and buy inventory they wouldn’t have access to otherwise. But digital advertisers haven’t had great options for implementing a bidding strategy that perfectly aligns with each campaign’s unique KPIs. … Continue reading

Comments Off on AppNexus Programmable Bidder: How Data Science Gives Buyers Greater Control Over Bidding Strategy

Watch these AppNexians Explain the Ins and Outs of 3 Key Buyer Tools

A few months back, we hosted our NYC Optimize conference. Optimize is geared toward the folks who put the tech in ad tech – engineers, data scientists, product managers, and the like. It’s a great opportunity for technologists from our … Continue reading

Comments Off on Watch these AppNexians Explain the Ins and Outs of 3 Key Buyer Tools

AppNexus’ New Guide: How Publishers Can Increase Yield with Data Analytics

This post is an excerpt from our newest guide to data analytics for publishers. Download the whole thing here! Ad servers are great at serving ads, but they’re notoriously bad at providing good analytics or actionable revenue insights. This is … Continue reading

Comments Off on AppNexus’ New Guide: How Publishers Can Increase Yield with Data Analytics

Real-Time Real Talk: Prebid.js

“Real-Time Real Talk” is an ongoing blog series that seeks to clarify the “what”, “why”, and “how” behind ad-tech innovations. Prebid.js is a free header bidding wrapper developed and incubated by AppNexus. But before we tell you all about it, … Continue reading

Comments Off on Real-Time Real Talk: Prebid.js

Infographic: Server-to-Server Header Bidding Explained

Server-to-server header bidding is gaining popularity, as it promises to improve on the client-side header bidding setup that’s already gotten great results for publishers. But at the same time, many publishers don’t know exactly how it works or whether or … Continue reading

Comments Off on Infographic: Server-to-Server Header Bidding Explained