Category Archives: Technology

Checklist: Choosing the Right Header Bidding Container

It’s been said that for every problem, there’s a solution. While that’s hardly the case, it’s still a bedrock truism for those who make their living by way of invention. There’s a common belief held among tech workers that logistical … Continue reading

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Infographic: Three Header Bidding Myths, Debunked

If you’re a publisher, then you’ve probably heard plenty about header bidding by now — it’s taken the supply side by storm. But there are a few myths floating around, holding publishers back from adopting this new monetization tool. In this post, we’re … Continue reading

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AppNexus Continues to Improve Viewability Measurement with Desktop, Mobile, Video and Flashless Technology

  With viewability becoming an increasingly important KPI for the ad marketplace, it’s imperative that advertisers continue to invest in technology that provides reliable measurement. If a buyer only pays for viewable impressions, the measurement of those impressions must ensure … Continue reading

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Real-Time Advertising Just Got a Bit More… Instantaneous

If you follow the ad-tech industry, you find articles about “real-time advertising” and “real-time marketing” getting cranked out and re-tweeted round the clock. With that kind of messaging consistency, you’d think real-time advertising would be as easy as gravity and … Continue reading

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The Shift from Batch Data to Streaming Data

On Medium, we published an article that chronicles the shift from batch- to streaming-data processing. A few snippets from the original are included below: “…The fact of the matter is that in today’s world, too many fast-breaking events occur within … Continue reading

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