Category Archives: Technology

Introducing the Ads.txt Validation Tool

Today, in continuing support of the IAB’s ads.txt project, AppNexus is releasing an ads.txt validation tool to the public.  This free resource will help digital publishers ensure their ads.txt file is free of common errors we’ve observed many publishers make.

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Server-to-Server Header Bidding: The Pros and Cons

This post is an excerpt from our latest header bidding white paper. Click here to download the rest today and learn everything you need to know about header bidding in 2017! Wrapper technology made it easier for publishers to implement … Continue reading

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The Future of Header Bidding: Wrapper Standardization, Server-to-Server, and New Ad Formats

This is a sneak peek at our newest white paper. Click here to download the whole thing and learn everything you need to know about header bidding: how to choose the right demand partners, what server-to-server can do for you, why … Continue reading

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Transparent Auctions: Our Latest Move Brings Transparency to Digital Advertising

Any auction, whether it’s for art, real estate, or digital advertising, needs to be transparent in order to function properly. After all, how can you know what price to bid if you don’t know how your bid will be evaluated … Continue reading

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Real-Time Real Talk: Connected TV

Connected TV (CTV) is taking the world by storm. Even if you’ve never heard the term before, there’s a good chance you’re already using the technology. eMarketer estimates that there are over 168 million CTV users in the U.S. alone … Continue reading

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