Category Archives: Real-Time Real Talk

Real-Time Real Talk: Log-Level Data 101

“Real-Time Real Talk” is an ongoing blog series that seeks to clarify the “what”, “why”, and “how” behind ad-tech innovations. In our latest edition of “Real-Time Real Talk”, we wanted to cover a topic that is not name-dropped at  every … Continue reading

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Real-Time Real Talk: Streaming Data 101

“Real-Time Real Talk” is an ongoing blog series that seeks to clarify the “what”, “why”, and “how” behind ad-tech innovations. Today’s “Real-Time Real Talk” blog gives you a 101 overview of streaming data. We’ll cover the basics of what streaming data … Continue reading

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Real-Time Real Talk: Viewability 101

Real-Time Real Talk” is an ongoing blog series that seeks to clarify the “what”, “why”, and “how” behind ad tech innovations. Today’s “Real-Time Real Talk” blog post will provide an overview of AppNexus Viewability, a best-in-class technology that helps ensure your target … Continue reading

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Real-Time Real Talk: Outstream Video 101

Real-Time Real Talk” is an ongoing blog series that seeks to clarify the “what”, “why”, and “how” behind ad-tech innovations.   In today’s edition of “Real-Time Real Talk”, we explain the basics behind outstream video ad units and why both buyers … Continue reading

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Real-Time Real Talk: Native Advertising 101

“Real-Time Real Talk” is an ongoing blog series that seeks to clarify the “what”, “why”, and “how” behind ad tech innovations.   In today’s edition of “Real-Time Real Talk”, we’ll be going over some of the basics of native advertising. To learn … Continue reading

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