Category Archives: Real-Time Real Talk

Real-Time Real Talk: Connected TV

Connected TV (CTV) is taking the world by storm. Even if you’ve never heard the term before, there’s a good chance you’re already using the technology. eMarketer estimates that there are over 168 million CTV users in the U.S. alone … Continue reading

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Real-Time Real Talk: Prebid.js

“Real-Time Real Talk” is an ongoing blog series that seeks to clarify the “what”, “why”, and “how” behind ad-tech innovations. Prebid.js is a free header bidding wrapper developed and incubated by AppNexus. But before we tell you all about it, … Continue reading

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Real-Time Real-Talk: Server-to-Server Header Bidding

Check out our free guide to get our full breakdown on server-to-server versus client-side header bidding and find out which one makes sense for you!  “Real-Time Real Talk” is an ongoing blog series that seeks to clarify the “what”, “why”, and … Continue reading

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Real-Time Real Talk: Log-Level Data 101

“Real-Time Real Talk” is an ongoing blog series that seeks to clarify the “what”, “why”, and “how” behind ad-tech innovations. In our latest edition of “Real-Time Real Talk”, we wanted to cover a topic that is not name-dropped at  every … Continue reading

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Real-Time Real Talk: Streaming Data 101

“Real-Time Real Talk” is an ongoing blog series that seeks to clarify the “what”, “why”, and “how” behind ad-tech innovations. Today’s “Real-Time Real Talk” blog gives you a 101 overview of streaming data. We’ll cover the basics of what streaming data … Continue reading

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