Category Archives: Meet the AppNexperts

Our Prebid.org Announcement Explained: An Interview with Michael Richardson

This week, AppNexus and Rubicon Project were pleased to announce the formation of Prebid.org: an independent organization dedicated to open-source tools that drive publisher monetization. To start, Prebid.org will focus on maintaining Prebid.js – the web’s leading open-source header bidding … Continue reading

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The Prebid Expert Series: An Interview with AppNexus’ Matt Jacobson

This post is the first in our Prebid Expert series! In each installment, we’ll be speaking with someone close to the Prebid project – either as a contributor or a user – and learning about the benefits and best practices … Continue reading

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Watch these AppNexians Explain the Ins and Outs of 3 Key Buyer Tools

A few months back, we hosted our NYC Optimize conference. Optimize is geared toward the folks who put the tech in ad tech – engineers, data scientists, product managers, and the like. It’s a great opportunity for technologists from our … Continue reading

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Meet the Makers Behind AppNexus Header Bidding

  Header bidding has taken ad tech by storm; publishers are seeing immediate benefits by just adding a snippet of JavaScript to their website, alerting multiple exchanges that an impression on their site is available to be served. Furthermore, it alerts these … Continue reading

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