Category Archives: Industry Perspectives

Leaders from across AppNexus discuss some of the key considerations and insights driving their work with clients

Why We’re Supporting Ads.txt

Quality content is hard to make. It takes great creators – journalists, artists, filmmakers, game designers, and the like – who can make a story come to life. It also takes skilled developers who can keep a web site running … Continue reading

Comments Off on Why We’re Supporting Ads.txt

In Support of the Maintenance of Existing Net Neutrality Rules

A few months ago, the Federal Communications Commission (FCC) announced plans to roll back net neutrality protections that were implemented in 2015. The proposed changes do two things: (1) reclassify internet providers as “information services” under Title I of the … Continue reading

Comments Off on In Support of the Maintenance of Existing Net Neutrality Rules

The Prebid Expert Series: An Interview with AppNexus’ Matt Jacobson

This post is the first in our Prebid Expert series! In each installment, we’ll be speaking with someone close to the Prebid project – either as a contributor or a user – and learning about the benefits and best practices … Continue reading

Comments Off on The Prebid Expert Series: An Interview with AppNexus’ Matt Jacobson

We’ve Seen It Before, We’ll See It Again: How Closed Systems Fall

In an age of burgeoning skyscrapers and factories, U.S. Steel commanded a global reach and scale that allowed it – for a certain time – to set the pace of the entire steel industry. The first company in America valued at … Continue reading

Comments Off on We’ve Seen It Before, We’ll See It Again: How Closed Systems Fall

3 Key Questions in the Fight Against Fake News

In the last year, fake news has become a deeply troubling issue, as purposefully false stories have amassed millions of impressions on platforms like Google’s YouTube and Facebook and are even thought to have influenced elections around the world. The … Continue reading

Comments Off on 3 Key Questions in the Fight Against Fake News