Category Archives: Industry Perspectives

Leaders from across AppNexus discuss some of the key considerations and insights driving their work with clients

The Prebid Expert Series: An Interview with Rubicon Project’s Pieter de Zwart

This post is the fourth in our Prebid Expert series! In each installment, we’ll be speaking with someone close to the Prebid project – either as a contributor or a user – and learning about the benefits and best practices … Continue reading

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The Prebid Expert Series: An Interview with Oath Solutions Engineer Jeremy Blencowe

This post is the third in our Prebid Expert series! In each installment, we’ll be speaking with someone close to the Prebid project – either as a contributor or a user – and learning about the benefits and best practices … Continue reading

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Our Vision for the Future of Buy-Side Programmatic

What will the next ten years look like for digital marketers and advertisers? It’s a question that assumed primacy this summer, when AppNexus’ management team gathered for their annual strategy offsite in New York’s Hudson Valley and observed two nearly … Continue reading

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The Prebid Expert Series: An Interview with Header Bidding Consultant Nick Jacob

This post is the second in our Prebid Expert series! In each installment, we’ll be speaking with someone close to the Prebid project – either as a contributor or a user – and learning about the benefits and best practices … Continue reading

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Why We’re Supporting Ads.txt

Quality content is hard to make. It takes great creators – journalists, artists, filmmakers, game designers, and the like – who can make a story come to life. It also takes skilled developers who can keep a web site running … Continue reading

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