Category Archives: Case Studies

Don’t Take Our Word for it: How Underdog Media Got 51% Higher CPMs with Header Bidding

Header bidding has become one of the most popular ad tech tools for publishers, and it’s not hard to see why. With a piece of Javascript, header bidding enables publishers’ pages to put out ad calls to all of its … Continue reading

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Don’t Take Our Word For It: Hear from Wayfair

  In case you missed it, we recently announced an end-to-end technology partnership with Wayfair, one of the world’s largest online destinations for home furnishings and décor. To learn more about our full-stack partnership with Wayfair and why they chose AppNexus, read the announcement or AdExchanger’s coverage on … Continue reading

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Four Header Bidding Recommendations From the COO of Livingly Media

If you’ve been following the trade journals – or even our own blog – over the past year, you’ve no doubt heard that header bidding is sweeping the publishing world as a means of helping publishers better monetize their inventory. What … Continue reading

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Don’t Take Our Word For It: Hear from Livingly Media

  Livingly Media is a Silicon Valley-based digital media company and a subsidiary of the diversified global media giant Axel Springer. Livingly publishes content geared toward smart, independent women: Livingly (lifestyle), Zimbio (entertainment news), Lonny (home décor and design), and StyleBistro (fashion and beauty). … Continue reading

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Don’t Take Our Word For It: Hear from Collective

  Launched this past summer, the AppNexus video buying product allows buyers to target campaigns for video ads by player size, playback method, and linear stream position (pre, mid, or post roll); integrates with a number of leading video SSPs … Continue reading

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