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Category Archives: AppNexus Updates
Below is a sneak peek at our new guide on server-to-server header bidding. Click here to download the whole thing.
In light of recent news stories about inventory quality in programmatic exchanges, AppNexus is pleased to clarify the steps that we take to protect the brand safety of buyers who transact in our marketplace. We have strong inventory quality policies … Continue reading
This post comes to us from Stephanie Tzeng. Stephanie is a Senior Data Scientist at AppNexus, primarily designing and prototyping algorithms to improve bid optimization for buyers in our marketplace In the technology age, people and organizations have been able … Continue reading
Last month, AppNexus SVP of Video Technology Eric Hoffert took the stage at the Online Marketing Rockstars conference in Hamburg. You couldn’t have picked a better speaker for this event — in the ‘70s, Eric was an actual rockstar whose … Continue reading
This is Part 2 of a two-part recap of Brian O’Kelley’s speech on the AdTech Renaissance. You can check out Part 1 here! In Part 1, we covered what O’Kelley believes the adtech renaissance will look like. He … Continue reading