Category Archives: AppNexus Updates

Any updates from the company including new product releases or AppNexus partnerships.

Ask the Audience: 3 Key Questions from our Header Bidding Webinar

Header bidding has become one of the hottest new tools in ad tech. It enables publishers to better unlock the true market value of every impression by holding real-time auctions across unreserved demand from multiple ad exchanges.

Comments Off on Ask the Audience: 3 Key Questions from our Header Bidding Webinar

AppNexus Calls on President and Congress to Reverse New Immigration Policy

Earlier today, the United States government began disallowing citizens of seven countries – Syria, Iraq, Iran, Libya, Somalia, Sudan, and Yemen – from entering or re-entering the U.S. Though there remains a great deal of uncertainty about the breadth and … Continue reading

Comments Off on AppNexus Calls on President and Congress to Reverse New Immigration Policy

In support of Governor Cuomo’s agenda to invest in Computer Science education and grow New York’s tech workforce

The advent of the tech economy has fundamentally shaped the democratic world. We have today, literally at our fingertips, more access to conversation and information than ever before. There is massive potential in this unprecedented interconnectivity: to provide social services, … Continue reading

Comments Off on In support of Governor Cuomo’s agenda to invest in Computer Science education and grow New York’s tech workforce

How AppNexus can help you keep your New Year’s resolutions

It’s a tradition maybe as old as celebrating New Year’s itself: On Jan. 1 of each year, billions of people take the plunge and resolve that this will be the year they change such and such about their lives: no … Continue reading

Comments Off on How AppNexus can help you keep your New Year’s resolutions

AppNexus Continues to Improve Viewability Measurement with Desktop, Mobile, Video and Flashless Technology

  With viewability becoming an increasingly important KPI for the ad marketplace, it’s imperative that advertisers continue to invest in technology that provides reliable measurement. If a buyer only pays for viewable impressions, the measurement of those impressions must ensure … Continue reading

Tagged , | Comments Off on AppNexus Continues to Improve Viewability Measurement with Desktop, Mobile, Video and Flashless Technology