Category Archives: AppNexus Updates

Any updates from the company including new product releases or AppNexus partnerships.

AppNexus’ New Guide: How Publishers Can Increase Yield with Data Analytics

This post is an excerpt from our newest guide to data analytics for publishers. Download the whole thing here! Ad servers are great at serving ads, but they’re notoriously bad at providing good analytics or actionable revenue insights. This is … Continue reading

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How Publishers Can Monetize Video (Even Without Video Content!)

Note: This post is a recap of our recent webinar on video monetization for publishers. You can watch a recording of it here! Nearly every publisher and advertiser we work with tells us they want to do more with video, … Continue reading

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AppNexus Summit Recap: Building the Road to a Better Internet

We were thrilled to kick off our recent Summit event with the announcement that Axel Springer – one of Europe’s largest publishers – will be migrating onto the AppNexus Adserver. Our CEO Brian O’Kelley actually flew straight to London to deliver … Continue reading

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Mother’s Day 2017: Data-Driven Tips for Buyers and Sellers

For most people, Mother’s Day is a time to ask, “What’s the perfect gift for mom this year?” But digital publishers and advertisers are likely asking themselves, “What programmatic strategy will maximize my revenue and meet my company’s business objectives … Continue reading

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Real-Time Real Talk: Prebid.js

“Real-Time Real Talk” is an ongoing blog series that seeks to clarify the “what”, “why”, and “how” behind ad-tech innovations. Prebid.js is a free header bidding wrapper developed and incubated by AppNexus. But before we tell you all about it, … Continue reading

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