Category Archives: AppNexus Updates

Any updates from the company including new product releases or AppNexus partnerships.

AppNexus’ New Guide: Is Server-to-Server Header Bidding Right for You?

Below is a sneak peek at our new guide on server-to-server header bidding. Click here to download the whole thing.

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Brand Safety: The AppNexus Commitment

In light of recent news stories about inventory quality in programmatic exchanges, AppNexus is pleased to clarify the steps that we take to protect the brand safety of buyers who transact in our marketplace. We have strong inventory quality policies … Continue reading

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Pi Week: A Recap of AppNexus’ Data Science Extravaganza

This post comes to us from Stephanie Tzeng. Stephanie is a Senior Data Scientist at AppNexus, primarily designing and prototyping algorithms to improve bid optimization for buyers in our marketplace In the technology age, people and organizations have been able … Continue reading

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3 Ways AppNexus Is Creating a Better Video Internet

Last month, AppNexus SVP of Video Technology Eric Hoffert took the stage at the Online Marketing Rockstars conference in Hamburg. You couldn’t have picked a better speaker for this event — in the ‘70s, Eric was an actual rockstar whose … Continue reading

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Brian O’Kelley at IAB: How the AdTech Renaissance Will Happen (Part 2 of 2)

  This is Part 2 of a two-part recap of Brian O’Kelley’s speech on the AdTech Renaissance. You can check out Part 1 here!   In Part 1, we covered what O’Kelley believes the adtech renaissance will look like. He … Continue reading

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