Category Archives: AppNexus Updates

Any updates from the company including new product releases or AppNexus partnerships.

AppNexus Programmable Bidder: How Data Science Gives Buyers Greater Control Over Bidding Strategy

Programmatic advertising has enabled marketers to target their audiences more efficiently and buy inventory they wouldn’t have access to otherwise. But digital advertisers haven’t had great options for implementing a bidding strategy that perfectly aligns with each campaign’s unique KPIs. … Continue reading

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Watch these AppNexians Explain the Ins and Outs of 3 Key Buyer Tools

A few months back, we hosted our NYC Optimize conference. Optimize is geared toward the folks who put the tech in ad tech – engineers, data scientists, product managers, and the like. It’s a great opportunity for technologists from our … Continue reading

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Returnships: Helping Caregivers Reclaim Their Careers in Tech

Replete with a B.S. in Mathematics from Carnegie Mellon, America’s top-ranked “STEMinist college,” where more women graduate in STEM per year than any other institution of higher learning in the U.S., it seemed Ellein Cheng was well on her way … Continue reading

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3 Key Questions in the Fight Against Fake News

In the last year, fake news has become a deeply troubling issue, as purposefully false stories have amassed millions of impressions on platforms like Google’s YouTube and Facebook and are even thought to have influenced elections around the world. The … Continue reading

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AppNexus’ New Guide: How Publishers Can Increase Yield with Data Analytics

This post is an excerpt from our newest guide to data analytics for publishers. Download the whole thing here! Ad servers are great at serving ads, but they’re notoriously bad at providing good analytics or actionable revenue insights. This is … Continue reading

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