Category Archives: AppNexus Updates

Any updates from the company including new product releases or AppNexus partnerships.

AppNexus Summit Preview: How do we Build a Better Internet?

Next week on May 4, AppNexus will bring together publishers, agencies, advertisers, and ad tech pros from across EMEA for our upcoming Summit, where we’ll discuss a crucial topic and something core to our company’s focus: Building a better internet. … Continue reading

comments (0)

Header Bidding for Video: Everything Publishers Need to Know

Below is a sneak peek at our new white paper on header bidding for video. Click here to download the whole thing! Header bidding has been one of the most talked-about tools in ad tech for the last two years. Everywhere … Continue reading

comments (0)

What We Learned About the Future of Ad Tech at Optimize 2017

At AppNexus, our mission is to create a better internet by driving innovation in the way online ads are bought, sold, delivered, and experienced. We believe that advertising is the lifeblood of the internet – marketers invest in digital advertising, … Continue reading

Comments Off on What We Learned About the Future of Ad Tech at Optimize 2017

Moving Towards a More Diverse and Inclusive AppNexus

This post was written by Nithya Das, SVP, General Counsel and Brandon Atkinson, Chief People Officer Two years ago, AppNexus embarked on a journey to define and develop what diversity and inclusiveness mean here – and to increase both. Over this … Continue reading

Comments Off on Moving Towards a More Diverse and Inclusive AppNexus

Don’t Take Our Word for it: How Underdog Media Got 51% Higher CPMs with Header Bidding

Header bidding has become one of the most popular ad tech tools for publishers, and it’s not hard to see why. With a piece of Javascript, header bidding enables publishers’ pages to put out ad calls to all of its … Continue reading

Comments Off on Don’t Take Our Word for it: How Underdog Media Got 51% Higher CPMs with Header Bidding