Category Archives: AppNexus Updates

Any updates from the company including new product releases or AppNexus partnerships.

3 Ways Media Traders’ Jobs Will Change in the Next 5 Years

When we built the AppNexus Programmable Platform (APP), our goal was to build a new kind of DSP around machine learning technology – one that empowers our clients to build more data-driven, hyper-targeted, ROI-positive campaigns in less time. Some people … Continue reading

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The State of Ad Fraud

At its core, the story of online ad fraud is a cat-and- mouse game between bad actors and those of us who work to thwart them. Every time that brands, publishers, and vendors implement a new preventative measure, fraudsters develop a … Continue reading

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Practice makes Perfect: How I Learned Data Analysis for Ad Tech

This post is part of our Summer Intern Blog Series! Each of our most recent class of interns wrote a blog post on their biggest accomplishments and lessons of the summer. This installment comes from Anna, a senior at Barnard College majoring … Continue reading

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An Entrepreneurial Journey at AppNexus

This post is part of our Summer Intern Blog Series! Each of our most recent class of interns wrote a blog post on their biggest accomplishments and lessons of the summer. This installment comes from Danilo, a rising senior at the University … Continue reading

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Is Header Bidding the Key to Programmatic Native?

This post is an excerpt from our latest header bidding white paper. Click here to download the whole thing and learn what’s next for header bidding! At a time when both advertisers and publishers are increasingly focused on improving user … Continue reading

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