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Category Archives: AppNexus Updates
Note: This post is a recap of our recent webinar on video monetization for publishers. You can watch a recording of it here!
We were thrilled to kick off our recent Summit event with the announcement that Axel Springer – one of Europe’s largest publishers – will be migrating onto the AppNexus Adserver. Our CEO Brian O’Kelley actually flew straight to London to deliver … Continue reading
For most people, Mother’s Day is a time to ask, “What’s the perfect gift for mom this year?” But digital publishers and advertisers are likely asking themselves, “What programmatic strategy will maximize my revenue and meet my company’s business objectives … Continue reading
“Real-Time Real Talk” is an ongoing blog series that seeks to clarify the “what”, “why”, and “how” behind ad-tech innovations. Prebid.js is a free header bidding wrapper developed and incubated by AppNexus. But before we tell you all about it, … Continue reading
Server-to-server header bidding is gaining popularity, as it promises to improve on the client-side header bidding setup that’s already gotten great results for publishers. But at the same time, many publishers don’t know exactly how it works or whether or … Continue reading