Category Archives: 15for2015

It’s Not How You Start, It’s How You Finish

We all entered 2014 looking forward to another strong year of overall growth for Internet advertising, a batch of new ad tech IPOs, and increased M&A activity.  If we decided to take a year-long sabbatical and checked back in on … Continue reading

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Engaging Millennials to Become Their Best, Most Authentic Selves at Work

By 2025, nearly 75% of the global workforce will be Millennials. Today, Millennials are working their way up the org chart, making a bigger and bigger impact on businesses. Businesses that do not adjust to their sensibilities will not be … Continue reading

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2015: Hold On To Your Hats

2014 Picture this: An industry characterized by both innovation and consolidation. Mounting automation of programmatic video, mobile, and native advertising. A staggering increase in fraudulent and malicious activity from bad actors on the web. Major media conglomerates like Google and … Continue reading

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The Year of the Media Agency

The first part of Q1 – aka “Ad Tech Prediction Season” – is one of my favorite times of the year.  For these few weeks, our industry comes together to share thoughts on the new technologies, trends, and three letter … Continue reading

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Marketplaces: A vision for 2015 and beyond

2014 was a huge year for programmatic advertising. In 2014, programmatic advertising in the United States alone hit a new milestone: $10 billion. Growth aside, the year also forecasted the next act for programmatic: differentiated demand and differentiated supply – or, … Continue reading

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