Author Archives: Pat McCarthy

The race to the single platform has begun: Who will finish first, and who won’t finish

This article was originally published on Digiday.com. By Pat McCarthy, SVP, Corporate Marketing, AppNexus. The opinions here are his own. Earlier this year, Terrence Kawaja, well-known investment banker and ad tech divinator, rattled many nerves when he predicted an imminent … Continue reading

Tagged , , | Comments Off on The race to the single platform has begun: Who will finish first, and who won’t finish

A Clearer Message and a Bolder Look for AppNexus

When we built our website three years ago, things were a bit different here at AppNexus. For starters, we didn’t have 1,000+ employees working in 23 offices from Sao Paulo to Singapore. In those bygone days of real-time, serving five … Continue reading

Tagged | Comments Off on A Clearer Message and a Bolder Look for AppNexus

How Will You Differentiate Yourself in 2015?

You’ve probably seen quite a few headlines lately about consolidation in the advertising technology industry. So it might surprise you to hear that between January 2014 and January 2015, the number of players in the advertising/marketing tech sector nearly doubled—from … Continue reading

Tagged , , , , | Comments Off on How Will You Differentiate Yourself in 2015?

Introducing Fifteen for 2015 (#15for2015)

It was a cold December day in the New York City AppNexus office when a few members of our Marketing team got together in our Hulk conference room. We were there to talk about whether or not we should produce … Continue reading

Tagged , , , | Comments Off on Introducing Fifteen for 2015 (#15for2015)

AppNexus Summit NYC 2014: Certified Supply, #ATPG, and Talib Kweli

It’s been a decade since I sat in a conference room at Right Media in New York watching then CTO Brian O’Kelley whiteboard the structure of what would become the first ad exchange and subsequently triggering a massive wave of change in … Continue reading

Tagged , , , | Comments Off on AppNexus Summit NYC 2014: Certified Supply, #ATPG, and Talib Kweli