Author Archives: Nigel Gilbert

Open Beats Closed

  The first edition of Encyclopaedia Britannica was printed in Edinburgh between 1768 and 1771 and spanned three volumes. Its authors were “a society of gentleman in Scotland.” Over time, it garnered a reputation for excellence, selling more than seven … Continue reading

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All Roads Lead to Programmatic

  The future of European digital advertising—a new publication series Whenever a new technology or market rises to prominence, it is only natural that its early years are largely spent on defining the opportunity and on driving adoption. The trajectory … Continue reading

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The Ad Tech Power Game

We’re only halfway through 2015 and already seeing some of our initial ad tech predictions come to life. With AppNexus Summit Europe 2015 right around the corner, this is a great opportunity to reflect on the industry activity fueling the Ad Tech Power … Continue reading

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Germany is a Premium Market for Programmatic

At last summer’s European AppNexus summit, my presentation focused on the different marketplaces across Europe, and how each of these is uniquely defined by consumer behavior. I shared some numbers from emarketer at the time on predictions of the penetration … Continue reading

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What Europe Can Expect in Programmatic for 2015

“The minute anything works in tech….it’s a bubble.”  Sound familiar? If you read this month’s Financial Times, you might have recognized this quote from a recent interview with tech pioneer (and AppNexus investor) Marc Andreesen.  If you’re in Europe, this … Continue reading

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