Author Archives: Jackie Goldschmidt, Travis Stowe

The Best Holiday Programmatic Buying Strategies

Holiday Spending Is Here. Buy Programmatic Smarter. Garnering attention amid the December advertising noise requires expertise and focus. Advertisers can still deliver their messages, but it will take some innovative strategy and AppNexus has you covered. We’ve identified the best … Continue reading

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A Primer for Programmatic- The Black Friday Survival Guide

Download the complimentary Black Friday whitepaper here and check out some of the highlights below. — Shoppers aren’t the only post-recession savvy spenders during the holiday season. In recent years, advertisers have increasingly used programmatic media to buy advertising that efficiently … Continue reading

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