Author Archives: Brian O'Kelley

A Letter to our Customers

Click here to view an updated note to our customers. Earlier today, a handful of Console users reported that they viewed account information unassociated with their seats. We immediately investigated these reports and made a preemptive decision to shut down … Continue reading

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The One Question We Must Ask Before Regulating An Inch More Of The Internet

Pablo Picasso famously dismissed calculators and computers as “useless – they only give you answers.” Questions are the source of true insight, and nowhere is Picasso’s point more resonant than in the ongoing debates over the Internet. Too often, policy makers and commentators … Continue reading

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10 Years of the Ad Exchange

  I spent the first three months of 2005 working on an ad serving technology called “Yield Manager” that packaged the proprietary predictive optimization we developed at Right Media into a software product that other companies could use to run … Continue reading

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AppNexus Acquires Yieldex

Forecasting anything is hard. If you think March Madness is tough to pick, try forecasting Internet traffic patterns. Every major publisher, including mobile app developers and cross screen content producers, on the Internet has this problem every month: how do … Continue reading

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