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Author Archives: The AppNexus Team
This is Part 1 of a two-part recap of Brian O’Kelley’s speech on the AdTech Renaissance. Check out Part 2 here! At the IAB’s Annual Leadership Meeting last month, AppNexus CEO Brian O’Kelley delivered an optimistic speech on the future … Continue reading
Header bidding has become one of the hottest new tools in ad tech. It enables publishers to better unlock the true market value of every impression by holding real-time auctions across unreserved demand from multiple ad exchanges.
Steve Jobs once said, “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great … Continue reading
It’s been said that for every problem, there’s a solution. While that’s hardly the case, it’s still a bedrock truism for those who make their living by way of invention. There’s a common belief held among tech workers that logistical … Continue reading
If you’re a publisher, then you’ve probably heard plenty about header bidding by now — it’s taken the supply side by storm. But there are a few myths floating around, holding publishers back from adopting this new monetization tool. In this post, we’re … Continue reading