Author Archives: The AppNexus Team

Infographic: Server-to-Server Header Bidding Explained

Server-to-server header bidding is gaining popularity, as it promises to improve on the client-side header bidding setup that’s already gotten great results for publishers. But at the same time, many publishers don’t know exactly how it works or whether or … Continue reading

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AppNexus Summit Preview: How do we Build a Better Internet?

Next week on May 4, AppNexus will bring together publishers, agencies, advertisers, and ad tech pros from across EMEA for our upcoming Summit, where we’ll discuss a crucial topic and something core to our company’s focus: Building a better internet. … Continue reading

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Header Bidding for Video: Everything Publishers Need to Know

Below is a sneak peek at our new white paper on header bidding for video. Click here to download the whole thing! Header bidding has been one of the most talked-about tools in ad tech for the last two years. Everywhere … Continue reading

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What We Learned About the Future of Ad Tech at Optimize 2017

At AppNexus, our mission is to create a better internet by driving innovation in the way online ads are bought, sold, delivered, and experienced. We believe that advertising is the lifeblood of the internet – marketers invest in digital advertising, … Continue reading

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Moving Towards a More Diverse and Inclusive AppNexus

This post was written by Nithya Das, SVP, General Counsel and Brandon Atkinson, Chief People Officer Two years ago, AppNexus embarked on a journey to define and develop what diversity and inclusiveness mean here – and to increase both. Over this … Continue reading

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