Author Archives: The AppNexus Team

Breadth and Depth: The Life of an Engineering Quality Intern

This post is part of our Summer Intern Blog Series! Each of our most recent class of interns wrote a blog post on their biggest accomplishments and lessons of the summer. This installment comes from Oliver, a rising senior studying computer science … Continue reading

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The Anatomy of a Suspicious Viral Publisher

Though viral content isn’t necessarily an indicator of ad fraud, our data science team has come to see it as a warning sign that something might be amiss. Looking across the digital ecosystem, our experts have found that low-quality viral … Continue reading

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Announcement: We’re Partnering with Adobe Advertising Cloud to Provide Full Supply-Chain Transparency

AppNexus and Adobe Advertising Cloud today announced that they will provide full fee transparency to advertisers using Adobe Advertising Cloud on the AppNexus marketplace. Advertisers buying inventory through AppNexus via Adobe Advertising Cloud will enjoy full visibility into fees at … Continue reading

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3 Ways Media Traders’ Jobs Will Change in the Next 5 Years

When we built the AppNexus Programmable Platform (APP), our goal was to build a new kind of DSP around machine learning technology – one that empowers our clients to build more data-driven, hyper-targeted, ROI-positive campaigns in less time. Some people … Continue reading

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The Future of HR: Data-Driven People Decisions

This post is part of our Summer Intern Blog Series! Each of our most recent class of interns wrote a blog post on their biggest accomplishments and lessons of the summer. This installment comes from Caroline, a Cognitive Neuroscience and Evolutionary Psychology … Continue reading

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