Author Archives: The AppNexus Team

Announcement: We’re Partnering with Adobe Advertising Cloud to Provide Full Supply-Chain Transparency

AppNexus and Adobe Advertising Cloud today announced that they will provide full fee transparency to advertisers using Adobe Advertising Cloud on the AppNexus marketplace. Advertisers buying inventory through AppNexus via Adobe Advertising Cloud will enjoy full visibility into fees at … Continue reading

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3 Ways Media Traders’ Jobs Will Change in the Next 5 Years

When we built the AppNexus Programmable Platform (APP), our goal was to build a new kind of DSP around machine learning technology – one that empowers our clients to build more data-driven, hyper-targeted, ROI-positive campaigns in less time. Some people … Continue reading

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The Future of HR: Data-Driven People Decisions

This post is part of our Summer Intern Blog Series! Each of our most recent class of interns wrote a blog post on their biggest accomplishments and lessons of the summer. This installment comes from Caroline, a Cognitive Neuroscience and Evolutionary Psychology … Continue reading

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The State of Ad Fraud

At its core, the story of online ad fraud is a cat-and- mouse game between bad actors and those of us who work to thwart them. Every time that brands, publishers, and vendors implement a new preventative measure, fraudsters develop a … Continue reading

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Practice makes Perfect: How I Learned Data Analysis for Ad Tech

This post is part of our Summer Intern Blog Series! Each of our most recent class of interns wrote a blog post on their biggest accomplishments and lessons of the summer. This installment comes from Anna, a senior at Barnard College majoring … Continue reading

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