Author Archives: The AppNexus Team

We’ve Seen It Before, We’ll See It Again: How Closed Systems Fall

In an age of burgeoning skyscrapers and factories, U.S. Steel commanded a global reach and scale that allowed it – for a certain time – to set the pace of the entire steel industry. The first company in America valued at … Continue reading

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AppNexus Programmable Bidder: How Data Science Gives Buyers Greater Control Over Bidding Strategy

Programmatic advertising has enabled marketers to target their audiences more efficiently and buy inventory they wouldn’t have access to otherwise. But digital advertisers haven’t had great options for implementing a bidding strategy that perfectly aligns with each campaign’s unique KPIs. … Continue reading

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Watch these AppNexians Explain the Ins and Outs of 3 Key Buyer Tools

A few months back, we hosted our NYC Optimize conference. Optimize is geared toward the folks who put the tech in ad tech – engineers, data scientists, product managers, and the like. It’s a great opportunity for technologists from our … Continue reading

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Returnships: Helping Caregivers Reclaim Their Careers in Tech

Replete with a B.S. in Mathematics from Carnegie Mellon, America’s top-ranked “STEMinist college,” where more women graduate in STEM per year than any other institution of higher learning in the U.S., it seemed Ellein Cheng was well on her way … Continue reading

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3 Key Questions in the Fight Against Fake News

In the last year, fake news has become a deeply troubling issue, as purposefully false stories have amassed millions of impressions on platforms like Google’s YouTube and Facebook and are even thought to have influenced elections around the world. The … Continue reading

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