Taking Action at the 2017 Women’s Leadership Forum

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Ultimately, the 2017 AppNexus Women’s Leadership Forum will not be measured by what happens during the event but what happens afterward. While we’re excited to host a number of important conversations at our New York City offices November 9th, WLF17 will only be successful if our guests actually put into practice what they’ve heard and create meaningful change for themselves, their companies, and our industry.

That’s why we’re dedicating our final section of the day to delivering concrete, actionable advice to address some of the key challenges outlined in the morning’s “Inspire” portion.

During this section, our industry leaders will share their experiences and expertise for creating future generations of diverse leaders in tech, being a great boss, telling a powerful story, and increasing the influence and engagement of underpresented groups in the political process.

Here are some of these industry leaders:

 As the founder and CEO of Girls Who Code, Reshma Saujani is changing the face of computer programming. By the end of the year, her organization’s coding clubs and summer immersion programs will have reached 40,000 young women in all 50 U.S. states.

At the Women’s Leadership Forum, Saujani will discuss the importance of teaching girls to be passionate and brave from a young age, and how computer science can be used to foster these traits. Attendees will learn how they can get involved in Girls Who Code’s efforts and foster future diverse computer scientists.


Eleanor Scott is a writer, performer, facilitator and coach who has worked with some of the world’s top companies, including Apple and IBM. Scott specializes in teaching Radical Candor, a management philosophy designed to help professionals give and receive feedback in a way that is productive rather than alienating.

During her presentation, Scott will teach the two core commandments of Radical Candor: “care personally” and “challenge directly.” Along the way, she’ll outline how attendees can be honest, confident, and compassionate when sharing their opinions with managers and direct reports.  


Dawn Ostroff, Desiree Gruber, and Moira Forbes are three of the most powerful women in media. While each of them has traveled their own path to get to where they are today, all three have succeeded in large part by mastering the art of storytelling.

In an insightful conversation, the Condé Nast, Full Picture, and Forbes Media executives will shed light on how attendees at all levels can harness the power of storytelling to inspire action among their teams, advance their careers, and effectively sell their personal and corporate brands.


 According to the US Census Bureau, only 63% of eligible female voters turned up to vote in the 2016 presidential election, a contest rife with issues concerning their health, employment, education, economic status, sexual orientation, and families.  At 43%, the turnout for the 2014 midterm election is even more troubling.

We’re facing a critical problem: American women are not only greatly under-represented by their government, but detached on a grand scale from political and social issues that directly impact our daily lives –  how do we fix it?

In our final session of the day – “Don’t Run from Opportunity, Run for Office” – four changemakers from across the political spectrum will discuss the current political climate and present actionable strategies to increase civic engagement at all levels, ranging from education and advocacy to running for office.

Join the conversation at #WLF17 and visit www.appnexus.com/wlf2017 to learn more about the event!

Filed under AppNexus Updates.

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