For most people, Mother’s Day is a time to ask, “What’s the perfect gift for mom this year?” But digital publishers and advertisers are likely asking themselves, “What programmatic strategy will maximize my revenue and meet my company’s business objectives this Mother’s Day?”
If you fall into the latter category, then look no further – whether you’re a publisher or an advertiser, the AppNexus data science team has the answers you’re looking for. We’ve pored over the data from last Mother’s Day and figured out which content categories will be high performers for publishers, and which can get advertisers positive results at low CPCs.
Just click the image below to download our latest Data Science Deep Dive.
Be sure to check out our Knowledge Center to get more Data Science Deep Dives, along with AppNexus guides, white papers, and case studies.