The reality, however, is that not too long ago publishers used a waterfall approach to manage their exchange partners, serving them in order of the highest average payer to the lowest average payer. Needless to say, while waterfalls let publishers work with more partners and make more money, they tend to be very painful to manage for a variety of reasons.
In the following videos, you’ll hear from Ben Kneen, Senior Manager of Monetization at AppNexus, on why header bidding was created and how publishers are successfully leveraging header bidding to flatten their waterfall. The proof exists in our clients’ results — and the fast rate at which our client roster continues to grow. Partners like Livingly Media already report experiencing growth of incremental revenue within two months.
Part One: Header Bidding Explained and Why Publishers Need To Use It
Part Two: Top Tips for Monetizing Your Header Bidding Strategy
To learn more about working with AppNexus on header bidding, contact us.