Livingly Media is a Silicon Valley-based digital media company and a subsidiary of the diversified global media giant Axel Springer. Livingly publishes content geared toward smart, independent women: Livingly (lifestyle), Zimbio (entertainment news), Lonny (home décor and design), and StyleBistro (fashion and beauty). Together, these
publications reach an average monthly audience of more than 20 million readers.
Being highly tech-savvy, Livingly was one of the earliest adopters of header bidding (also known as a pre-bid integration). However, Livingly was highly selective and wanted to work with the right header bidding partner that could increase revenue without
compromising user experience.
After running tests with several header-bidding solutions, Livingly found that AppNexus was well positioned to help it achieve its revenue goals and user experience criteria. The implementation was simple and speedy, due to AppNexus’ easy-to-integrate API.
As a result, Livingly’s header bidding integration was live and delivering results within two weeks of implementation, and within two months Livingly experienced a 10% growth in incremental revenue.
To learn more about Livingly Media’s success with header bidding and AppNexus, click the image below to download the case study.