Tag Archives: Publishers

Masters of Mobile: Making the Most of Mediation: How Mobile App Publishers Can Maximize Short-Term Revenues While Positioning Themselves For Long-Term Success

  For many mobile app publishers, mediation has become an unfortunate workflow ‘norm’ when it comes to generating revenue from their leftover inventory. While mobile mediation isn’t the most efficient monetization strategy, it does help mobile publishers sell additional impressions … Continue reading

Tagged , | Comments Off on Masters of Mobile: Making the Most of Mediation: How Mobile App Publishers Can Maximize Short-Term Revenues While Positioning Themselves For Long-Term Success

Masters of Mobile: Myth Busting the Mobile Buying Landscape

Welcome to the first segment of the Masters of Mobile series, where we provide insights and education on topics that influence the mobile ecosystem.  The mobile advertising market has exploded in recent years, with global spending projected to top $100 billion for the … Continue reading

Tagged | Comments Off on Masters of Mobile: Myth Busting the Mobile Buying Landscape

Whitepaper Download: Inside the Header Bidding Technology Solution: What Every Publisher Should Know before Choosing a Header Bidding Partner

Download the whitepaper today. Despite the flourishing popularity of header bidding, there remains a great deal of confusion surrounding the underlying technology publishers need to make it work. As digital media companies begin looking into implementation, the reality is that executives find themselves stumped … Continue reading

Tagged | Comments Off on Whitepaper Download: Inside the Header Bidding Technology Solution: What Every Publisher Should Know before Choosing a Header Bidding Partner

The Once-and-Future Life of the Adserver [WHITEPAPER]

AppNexus is pleased to announce the release of our new whitepaper, The Evolution of the Adserver, which you can download here. For an industry like ours, which has witnessed more than its share of disruptions over the last decade, a … Continue reading

Tagged , , | Comments Off on The Once-and-Future Life of the Adserver [WHITEPAPER]

Publishing In An Era Of Digital Disruption

This summary is based on a Q&A session between AppNexus President Michael Rubenstein and Piers North, Strategy Director at Trinity Mirror plc, the largest regional content news publisher in the United Kingdom. Trinity Mirror currently uses DFP as their adserver of … Continue reading

Tagged | Comments Off on Publishing In An Era Of Digital Disruption