Tag Archives: Publishers

Checklist: Choosing the Right Header Bidding Container

It’s been said that for every problem, there’s a solution. While that’s hardly the case, it’s still a bedrock truism for those who make their living by way of invention. There’s a common belief held among tech workers that logistical … Continue reading

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Infographic: Three Header Bidding Myths, Debunked

If you’re a publisher, then you’ve probably heard plenty about header bidding by now. But just in case, here’s a quick recap on why it’s become one of the most popular supply-side tools. Under the traditional waterfall system of ad … Continue reading

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Real-Time Real-Talk: Server-to-Server Header Bidding

“Real-Time Real Talk” is an ongoing blog series that seeks to clarify the “what”, “why”, and “how” behind ad-tech innovations. In 2016, few topics of conversation generated more buzz in the ad-tech world than the one surrounding header bidding. In … Continue reading

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MeetMe: Why The Future of Social Media Lies in Mobile Advertising

At ease in his corporate headquarters in idyllic New Hope, PA, with the Delaware River flowing evenly a few blocks beyond his office window, Nick Hermansader, VP of Ad Ops at MeetMe, might seem worlds apart from the lightning-round realities … Continue reading

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Masters of the Mobile Gaming Advertising Experience: Gameloft

If you pass your time playing Minion Rush, Asphalt 8, or World at Arms on your smartphone or tablet, then you’re one of hundreds of millions of fans of the mobile game giant, Gameloft. Gameloft has been at the forefront … Continue reading

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