Tag Archives: mobile

Masters of Mobile: Making the Most of Mediation: How Mobile App Publishers Can Maximize Short-Term Revenues While Positioning Themselves For Long-Term Success

  For many mobile app publishers, mediation has become an unfortunate workflow ‘norm’ when it comes to generating revenue from their leftover inventory. While mobile mediation isn’t the most efficient monetization strategy, it does help mobile publishers sell additional impressions … Continue reading

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6 Things to Consider When Picking the Right Mobile Technology Partner

“Real-Time Op-Ed” is an ongoing opinion series that is authored by AppNexians. The views in this series do not necessarily reflect the views of AppNexus, but we think they’re pretty interesting and want to share them with our readers. — The cat is out of … Continue reading

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What Europe Can Expect in Programmatic for 2015

“The minute anything works in tech….it’s a bubble.”  Sound familiar? If you read this month’s Financial Times, you might have recognized this quote from a recent interview with tech pioneer (and AppNexus investor) Marc Andreesen.  If you’re in Europe, this … Continue reading

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The Curious Case of The Missing $20 Billion Dollars (and 5 Mobile Predictions For 2015)

  Billions of dollars are missing and no one seems to know where they’ve gone. Every year, I look forward to Mary Meeker’s “Internet Trends” report. My favorite part is always this chart: It shows the amount of time people … Continue reading

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For AppNexus, Mobile Goes Global

This week, AppNexus joined thousands of exhibitors and attendees in Barcelona for Mobile World Congress, the must-attend conference for the mobile industry. There, our partner Millennial Media announced that MMX, the world’s largest premium mobile ad exchange, is now available … Continue reading

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