Tag Archives: mobile

Masters of the Mobile Gaming Advertising Experience: Gameloft

If you pass your time playing Minion Rush, Asphalt 8, or World at Arms on your smartphone or tablet, then you’re one of hundreds of millions of fans of the mobile game giant, Gameloft. Gameloft has been at the forefront … Continue reading

Tagged , | Comments Off on Masters of the Mobile Gaming Advertising Experience: Gameloft

Masters of Mobile: Making the Most of Mediation: How Mobile App Publishers Can Maximize Short-Term Revenues While Positioning Themselves For Long-Term Success

  For many mobile app publishers, mediation has become an unfortunate workflow ‘norm’ when it comes to generating revenue from their leftover inventory. While mobile mediation isn’t the most efficient monetization strategy, it does help mobile publishers sell additional impressions … Continue reading

Tagged , | Comments Off on Masters of Mobile: Making the Most of Mediation: How Mobile App Publishers Can Maximize Short-Term Revenues While Positioning Themselves For Long-Term Success

6 Things to Consider When Picking the Right Mobile Technology Partner

“Real-Time Op-Ed” is an ongoing opinion series that is authored by AppNexians. The views in this series do not necessarily reflect the views of AppNexus, but we think they’re pretty interesting and want to share them with our readers. — The cat is out of … Continue reading

Tagged , | Comments Off on 6 Things to Consider When Picking the Right Mobile Technology Partner

What Europe Can Expect in Programmatic for 2015

“The minute anything works in tech….it’s a bubble.”  Sound familiar? If you read this month’s Financial Times, you might have recognized this quote from a recent interview with tech pioneer (and AppNexus investor) Marc Andreesen.  If you’re in Europe, this … Continue reading

Tagged , , | Comments Off on What Europe Can Expect in Programmatic for 2015

The Curious Case of The Missing $20 Billion Dollars (and 5 Mobile Predictions For 2015)

  Billions of dollars are missing and no one seems to know where they’ve gone. Every year, I look forward to Mary Meeker’s “Internet Trends” report. My favorite part is always this chart: It shows the amount of time people … Continue reading

Tagged , , | Comments Off on The Curious Case of The Missing $20 Billion Dollars (and 5 Mobile Predictions For 2015)