Any auction, whether it’s for art, real estate, or digital advertising, needs to be transparent in order to function properly. After all, how can you know what price to bid if you don’t know how your bid will be evaluated in relation to others?
Yet, that’s exactly the situation many advertisers find themselves in today when they buy programmatically. Inconsistent auction mechanics across sell-side platforms have muddied the waters and made it nearly impossible for buyers to employ consistently-effective bidding strategies.
That’s why AppNexus has joined other industry actors in embracing transparent auctions to create a more fair and open digital ad marketplace.
This post is the fourth in our Prebid Expert series! In each installment, we’ll be speaking with someone close to the Prebid project – either as a contributor or a user – and learning about the benefits and best practices of using an open-source header bidding wrapper.
This week, we’re talking to Pieter de Zwart. Pieter is VP of Software Engineering at Rubicon Project, where he oversees the development and integration of strategic company initiatives. Pieter brings more than 15 years’ experience in engineering and technology. Prior to joining Rubicon Project, he held positions at Originator Media, SNOCAP, and Cisco Systems. He holds a B.A. in Mathematics and Computer Science and a M.A. in Software Engineering from Santa Clara University.
Connected TV (CTV) is taking the world by storm. Even if you’ve never heard the term before, there’s a good chance you’re already using the technology. eMarketer estimates that there are over 168 million CTV users in the U.S. alone – slightly over half the population – up from just 83.7 million in 2013.
CTV is the key to the cord-cutting movement that’s slowly chipping away at broadcast television’s audience. Below, we’ll lay out for you exactly what it is and what it means for digital advertising.
Last Thursday, 20 talented, ambitious high school girls graduated from Girls Who Code’s 2017 Summer Immersion Program at AppNexus, having completed seven weeks of intensive computer science education.
Simply put, they were a joy to have in the office. From day one, their excitement and curiosity was palpable. By the end of the summer, they felt like longstanding members of the AppNexus family. And from the looks of a recent blog post penned by one of this year’s graduates, we think they felt the same way!
This post is the third in our Prebid Expert series! In each installment, we’ll be speaking with someone close to the Prebid project – either as a contributor or a user – and learning about the benefits and best practices of using an open-source header bidding wrapper.
This post comes to us from Jeremy Blencowe. Jeremy is a Solutions Engineer at Oath in San Francisco. Jeremy studied Computer Science and Artificial Intelligence at the University of Edinburgh in Scotland before escaping the weather across the ocean in California. When he’s not tapping at a keyboard, he’s shredding mountain bike trails across the Bay Area.