Quality content is hard to make. It takes great creators – journalists, artists, filmmakers, game designers, and the like – who can make a story come to life. It also takes skilled developers who can keep a web site running smoothly and ad ops professionals to monetize the site’s content. So, when a publisher has advertisers willing to pay for their inventory, that publisher can’t afford imitators siphoning off those ad dollars. And the advertiser certainly doesn’t want to waste their money on such an imitator; they want to reach an audience that actually exists and reward the publisher for their great work.
But despite the success of recent measures to address these issues, the IAB says that bad actors are still able to trick buyers into purchasing fake impressions.
A few months ago, the Federal Communications Commission (FCC) announced plans to roll back net neutrality protections that were implemented in 2015. The proposed changes do two things: (1) reclassify internet providers as “information services” under Title I of the Telecom Act; and (2) remove some or all of the existing rules prohibiting ISPs from blocking, throttling, or prioritizing paid traffic.
As the world’s leading independent advertising company, we know firsthand that net neutrality is essential to an online environment in which no company or oligarchy of companies controls the distribution of content and information, nor the monetization of it.
With our annual Girls Who Code mentorship program kicking off last week at AppNexus, we’re thrilled to welcome this year’s group of rising leaders. We’d like to share one AppNexian’s experience of what it’s like serving as a resource for academic, career, personal, and intellectual growth as this summer’s Girls Who Code class members begin their journey.
This post comes to us from Lucy Spain, a mentor for girls in the program. Lucy is a proud five year AppNexian, writer, professional actress, and amateur human being. She is constantly inspired by the diversity, spontaneity, and she sees every day at AppNexus.
This post is the first in our Prebid Expert series! In each installment, we’ll be speaking with someone close to the Prebid project – either as a contributor or a user – and learning about the benefits and best practices of using an open-source header bidding wrapper.
This week, we’re talking to Matt Jacobson. Matt has been a Product Manager at AppNexus for three years, and over the past year, a big focus of his has been leading product development on Prebid.js.
In an age of burgeoning skyscrapers and factories, U.S. Steel commanded a global reach and scale that allowed it – for a certain time – to set the pace of the entire steel industry. The first company in America valued at over one billion dollars (the modern-day equivalent of over $40 billion), the company commanded roughly 66 percent of the world’s total steel output in its earliest years of operation.
When U.S. Steel’s first President, Elbert Gary, called on other steel magnates to adopt the same high prices for steel that his company asked for, they fell into line. Through “administered pricing,” where the prices of goods and services are determined by backroom deals rather than free-market forces, a closed ecosystem was created. Prices were fixed, competition was forbidden and technological innovation was discouraged.
Digital publishers of 2017, take note.