Category Archives: Uncategorized

Why I chose AppNexus

In 2007, Alenty was the first company in the world that succeeded in actually measuring whether or not online ads are viewable. I knew from first sight that this was a very important concept for the advertising industry. (Photo: AppNexus … Continue reading

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A Team for the Long Term: How to Prevent Desperate Manager Syndrome

My team was overworked, I was not achieving my goals, and a sense of helplessness was seeping in.  I was desperate to get out of this hole by staffing up my team and retaining existing staff.  That’s when it happened … Continue reading

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7 Habits of Highly Effective Programmatic Media Companies on AppNexus

Assuming a myriad of traits, Programmatic Media Companies (PMCs) each formulate a distinctive value proposition ranging from regional marketplaces to proprietary optimization algorithms. While there are endless channels for differentiation on AppNexus, I have found as an Implementation Consultant that … Continue reading

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AppNexus, Millennial Media and the Future of Programmatic Mobile

The future of media is mobile, and the future of mobile advertising is programmatic. According to a report published by Magna Global in Q3 2013, 68% of mobile display was traded programmatically in 2013, and it is forecasted to rise … Continue reading

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The Alchemy of Org Building: Onboarding Employees to Make a Lasting First Impression

Reflecting back some 15 years, everything I needed to know about my wife I knew in the first 30 days of our relationship.  What I could expect of her.  What she expected of me.  The values we would share.  It … Continue reading

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The Princeton Offense

When I walked onto the Princeton campus as a freshman in 1995, I liked basketball. It was fun, good exercise, and social. When I left Princeton, I loved basketball: the constant decisions, the intricate teamwork, the ebb and flow of … Continue reading

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For AppNexus, Mobile Goes Global

This week, AppNexus joined thousands of exhibitors and attendees in Barcelona for Mobile World Congress, the must-attend conference for the mobile industry. There, our partner Millennial Media announced that MMX, the world’s largest premium mobile ad exchange, is now available … Continue reading

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The Alchemy of Org Building: Hiring for What Will Be Over What Is

The first startup I joined was a social venture called CitySoft. We were founded with the idea that a company can make a profit while making the world a better place. We believed the answer to poverty was wealth creation, … Continue reading

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The Alchemy of Org Building: Defining Your Organization’s Intention

At the most fundamental level, creating a great organization requires defining our intention along three dimensions: company purpose, group mandate, and employee experience. We should clearly answer: At the company level, what is our purpose? Why do we exist? At … Continue reading

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AppNexus Mobile Buying Is Here

Last week, I spoke at the AppNexus Summit New York and had the great fortune to announce the general availability of AppNexus mobile buying. This announcement was the culmination of a well over a year’s work by dozens of amazingly … Continue reading

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