Category Archives: Uncategorized

What does the MRC certification mean?

The Media Rating Council (MRC) is an American independent industry organization whose mission is to ensure valid, reliable and effective audience measurement services. MRC accreditation certifies that a company’s procedures adhere to the MRC’s Minimum Standards for Ratings Research and … Continue reading

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The White Whale

At a company meeting in late 2008, an employee asked me what my goal was for AppNexus. With a cheeky grin, I said “to be a billion dollar company!” After the meeting, Mike Nolet, my co-founder, said I had missed … Continue reading

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What Is Viewability?

Ad-viewability is an old advertising concept that still applies to new digital media today. The Internet, as a media, cumulates the strengths and weaknesses of print and television: just like the press, the Internet allows simultaneous consumption of content and … Continue reading

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Why I chose AppNexus

In 2007, Alenty was the first company in the world that succeeded in actually measuring whether or not online ads are viewable. I knew from first sight that this was a very important concept for the advertising industry. (Photo: AppNexus … Continue reading

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A Team for the Long Term: How to Prevent Desperate Manager Syndrome

My team was overworked, I was not achieving my goals, and a sense of helplessness was seeping in.  I was desperate to get out of this hole by staffing up my team and retaining existing staff.  That’s when it happened … Continue reading

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7 Habits of Highly Effective Programmatic Media Companies on AppNexus

Assuming a myriad of traits, Programmatic Media Companies (PMCs) each formulate a distinctive value proposition ranging from regional marketplaces to proprietary optimization algorithms. While there are endless channels for differentiation on AppNexus, I have found as an Implementation Consultant that … Continue reading

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AppNexus, Millennial Media and the Future of Programmatic Mobile

The future of media is mobile, and the future of mobile advertising is programmatic. According to a report published by Magna Global in Q3 2013, 68% of mobile display was traded programmatically in 2013, and it is forecasted to rise … Continue reading

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The Alchemy of Org Building: Onboarding Employees to Make a Lasting First Impression

Reflecting back some 15 years, everything I needed to know about my wife I knew in the first 30 days of our relationship.  What I could expect of her.  What she expected of me.  The values we would share.  It … Continue reading

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The Princeton Offense

When I walked onto the Princeton campus as a freshman in 1995, I liked basketball. It was fun, good exercise, and social. When I left Princeton, I loved basketball: the constant decisions, the intricate teamwork, the ebb and flow of … Continue reading

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For AppNexus, Mobile Goes Global

This week, AppNexus joined thousands of exhibitors and attendees in Barcelona for Mobile World Congress, the must-attend conference for the mobile industry. There, our partner Millennial Media announced that MMX, the world’s largest premium mobile ad exchange, is now available … Continue reading

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