Category Archives: Uncategorized

Elisabeth DeMarse, Chairman & CEO of TheStreet, Joins the AppNexus Board

Today I am thrilled to welcome Elisabeth DeMarse, Chairman and CEO, TheStreet, Inc., to the AppNexus board of directors where she will serve as chair of our compensation committee. This appointment is another key milestone, along with our acquisition of … Continue reading

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Ad-Viewability for Branding Campaigns

Is ad-viewability only for branding campaigns? No, but as it is easier to explain, let’s start with branding campaigns, and keep direct response campaigns for another blog post. First, what is a branding campaign? You cannot find a definition on … Continue reading

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Life@AppNexus: Caring About Developing vs. Being a Developer

Jack Lenehan is a software engineer based in our AppNexus Portland office. When he’s not busy crafting a seamless UI, he’s bouldering, playing ultimate frisbee, or lost somewhere in the Gorge. This blog post comes in response to a request … Continue reading

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What can context do for traders?

Have you ever walked in on someone telling a joke and only heard the punchline? Without context, important content can become meaningless. At AppNexus, we share a sense for the importance of context, and it’s a constant goal of ours … Continue reading

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What does the MRC certification mean?

The Media Rating Council (MRC) is an American independent industry organization whose mission is to ensure valid, reliable and effective audience measurement services. MRC accreditation certifies that a company’s procedures adhere to the MRC’s Minimum Standards for Ratings Research and … Continue reading

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The White Whale

At a company meeting in late 2008, an employee asked me what my goal was for AppNexus. With a cheeky grin, I said “to be a billion dollar company!” After the meeting, Mike Nolet, my co-founder, said I had missed … Continue reading

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What Is Viewability?

Ad-viewability is an old advertising concept that still applies to new digital media today. The Internet, as a media, cumulates the strengths and weaknesses of print and television: just like the press, the Internet allows simultaneous consumption of content and … Continue reading

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Why I chose AppNexus

In 2007, Alenty was the first company in the world that succeeded in actually measuring whether or not online ads are viewable. I knew from first sight that this was a very important concept for the advertising industry. (Photo: AppNexus … Continue reading

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7 Habits of Highly Effective Programmatic Media Companies on AppNexus

Assuming a myriad of traits, Programmatic Media Companies (PMCs) each formulate a distinctive value proposition ranging from regional marketplaces to proprietary optimization algorithms. While there are endless channels for differentiation on AppNexus, I have found as an Implementation Consultant that … Continue reading

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AppNexus, Millennial Media and the Future of Programmatic Mobile

The future of media is mobile, and the future of mobile advertising is programmatic. According to a report published by Magna Global in Q3 2013, 68% of mobile display was traded programmatically in 2013, and it is forecasted to rise … Continue reading

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