Category Archives: Uncategorized

Life@AppNexus: Caring About Developing vs. Being a Developer

Jack Lenehan is a software engineer based in our AppNexus Portland office. When he’s not busy crafting a seamless UI, he’s bouldering, playing ultimate frisbee, or lost somewhere in the Gorge. This blog post comes in response to a request … Continue reading

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AppNexus, Millennial Media and the Future of Programmatic Mobile

The future of media is mobile, and the future of mobile advertising is programmatic. According to a report published by Magna Global in Q3 2013, 68% of mobile display was traded programmatically in 2013, and it is forecasted to rise … Continue reading

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The Princeton Offense

When I walked onto the Princeton campus as a freshman in 1995, I liked basketball. It was fun, good exercise, and social. When I left Princeton, I loved basketball: the constant decisions, the intricate teamwork, the ebb and flow of … Continue reading

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For AppNexus, Mobile Goes Global

This week, AppNexus joined thousands of exhibitors and attendees in Barcelona for Mobile World Congress, the must-attend conference for the mobile industry. There, our partner Millennial Media announced that MMX, the world’s largest premium mobile ad exchange, is now available … Continue reading

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AppNexus Mobile Buying Is Here

Last week, I spoke at the AppNexus Summit New York and had the great fortune to announce the general availability of AppNexus mobile buying. This announcement was the culmination of a well over a year’s work by dozens of amazingly … Continue reading

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Advertising Powers the Internet

Tom Butta joined AppNexus as CMO in April 2013. Tom has now participated in all three Summits this year – San Francisco, London and New York. Every day, more than 550 AppNexus employees around the world come to work to … Continue reading

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AppNexus Women’s Network Hosts “Funding & Founding the Next Frontier: Digital Entrepreneurship”

Lisa Shukovsky, director of global services operations, and Lisa Kalscheur, vice president, global marketing, are co-chairs of the AppNexus Women’s Network. This evening the AppNexus Women’s Network is hosting a discussion (Funding & Founding the Next Frontier: Digital Entrepreneurship), exploring … Continue reading

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Moving onwards…

It’s been six incredible years since Brian and I founded AppNexus, and after much self-reflection, I have decided that I am ready for my next adventure. I will step down from my full-time position as CTO at the end of … Continue reading

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Mobile Advertising Goes Big with the Millennial Media Exchange, the First Mobile “Must Buy”

Late yesterday afternoon, AppNexus and Millennial Media announced the Millennial Media Exchange (MMX), a partnership that will transform the mobile advertising landscape. MMX will offer the best combination of liquidity, data, and technology to create the world’s largest premium mobile … Continue reading

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Identify, Connect, and Use Third-Party Technologies More Efficiently

Even the savviest media buyers and sellers often find it daunting to stay up to date with the latest and greatest innovations, determine which technologies to adopt, and integrate those technologies into their workflow. But standing by and doing nothing … Continue reading

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