Category Archives: Uncategorized

Why I chose AppNexus

In 2007, Alenty was the first company in the world that succeeded in actually measuring whether or not online ads are viewable. I knew from first sight that this was a very important concept for the advertising industry. (Photo: AppNexus … Continue reading

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7 Habits of Highly Effective Programmatic Media Companies on AppNexus

Assuming a myriad of traits, Programmatic Media Companies (PMCs) each formulate a distinctive value proposition ranging from regional marketplaces to proprietary optimization algorithms. While there are endless channels for differentiation on AppNexus, I have found as an Implementation Consultant that … Continue reading

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AppNexus, Millennial Media and the Future of Programmatic Mobile

The future of media is mobile, and the future of mobile advertising is programmatic. According to a report published by Magna Global in Q3 2013, 68% of mobile display was traded programmatically in 2013, and it is forecasted to rise … Continue reading

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The Princeton Offense

When I walked onto the Princeton campus as a freshman in 1995, I liked basketball. It was fun, good exercise, and social. When I left Princeton, I loved basketball: the constant decisions, the intricate teamwork, the ebb and flow of … Continue reading

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For AppNexus, Mobile Goes Global

This week, AppNexus joined thousands of exhibitors and attendees in Barcelona for Mobile World Congress, the must-attend conference for the mobile industry. There, our partner Millennial Media announced that MMX, the world’s largest premium mobile ad exchange, is now available … Continue reading

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AppNexus Mobile Buying Is Here

Last week, I spoke at the AppNexus Summit New York and had the great fortune to announce the general availability of AppNexus mobile buying. This announcement was the culmination of a well over a year’s work by dozens of amazingly … Continue reading

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Advertising Powers the Internet

Tom Butta joined AppNexus as CMO in April 2013. Tom has now participated in all three Summits this year – San Francisco, London and New York. Every day, more than 550 AppNexus employees around the world come to work to … Continue reading

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AppNexus Women’s Network Hosts “Funding & Founding the Next Frontier: Digital Entrepreneurship”

Lisa Shukovsky, director of global services operations, and Lisa Kalscheur, vice president, global marketing, are co-chairs of the AppNexus Women’s Network. This evening the AppNexus Women’s Network is hosting a discussion (Funding & Founding the Next Frontier: Digital Entrepreneurship), exploring … Continue reading

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Moving onwards…

It’s been six incredible years since Brian and I founded AppNexus, and after much self-reflection, I have decided that I am ready for my next adventure. I will step down from my full-time position as CTO at the end of … Continue reading

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Mobile Advertising Goes Big with the Millennial Media Exchange, the First Mobile “Must Buy”

Late yesterday afternoon, AppNexus and Millennial Media announced the Millennial Media Exchange (MMX), a partnership that will transform the mobile advertising landscape. MMX will offer the best combination of liquidity, data, and technology to create the world’s largest premium mobile … Continue reading

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