Category Archives: Industry Perspectives

Leaders from across AppNexus discuss some of the key considerations and insights driving their work with clients

Header Bidding for Video: Everything Publishers Need to Know

Below is a sneak peek at our new white paper on header bidding for video. Click here to download the whole thing! Header bidding has been one of the most talked-about tools in ad tech for the last two years. Everywhere … Continue reading

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What We Learned About the Future of Ad Tech at Optimize 2017

At AppNexus, our mission is to create a better internet by driving innovation in the way online ads are bought, sold, delivered, and experienced. We believe that advertising is the lifeblood of the internet – marketers invest in digital advertising, … Continue reading

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AppNexus’ New Guide: Is Server-to-Server Header Bidding Right for You?

Below is a sneak peek at our new guide on server-to-server header bidding. Click here to download the whole thing.

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3 Ways AppNexus Is Creating a Better Video Internet

Last month, AppNexus SVP of Video Technology Eric Hoffert took the stage at the Online Marketing Rockstars conference in Hamburg. You couldn’t have picked a better speaker for this event — in the ‘70s, Eric was an actual rockstar whose … Continue reading

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Brian O’Kelley at IAB: How the AdTech Renaissance Will Happen (Part 2 of 2)

  This is Part 2 of a two-part recap of Brian O’Kelley’s speech on the AdTech Renaissance. You can check out Part 1 here!   In Part 1, we covered what O’Kelley believes the adtech renaissance will look like. He … Continue reading

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