Category Archives: Industry Perspectives

Leaders from across AppNexus discuss some of the key considerations and insights driving their work with clients

Our Vision for the Future of Buy-Side Programmatic

What will the next ten years look like for digital marketers and advertisers? It’s a question that assumed primacy this summer, when AppNexus’ management team gathered for their annual strategy offsite in New York’s Hudson Valley and observed two nearly … Continue reading

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Why We’re Supporting Ads.txt

Quality content is hard to make. It takes great creators – journalists, artists, filmmakers, game designers, and the like – who can make a story come to life. It also takes skilled developers who can keep a web site running … Continue reading

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In Support of the Maintenance of Existing Net Neutrality Rules

A few months ago, the Federal Communications Commission (FCC) announced plans to roll back net neutrality protections that were implemented in 2015. The proposed changes do two things: (1) reclassify internet providers as “information services” under Title I of the … Continue reading

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The Prebid Expert Series: An Interview with AppNexus’ Matt Jacobson

This post is the first in our Prebid Expert series! In each installment, we’ll be speaking with someone close to the Prebid project – either as a contributor or a user – and learning about the benefits and best practices … Continue reading

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We’ve Seen It Before, We’ll See It Again: How Closed Systems Fall

In an age of burgeoning skyscrapers and factories, U.S. Steel commanded a global reach and scale that allowed it – for a certain time – to set the pace of the entire steel industry. The first company in America valued at … Continue reading

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