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Category Archives: Industry Perspectives
Below is a sneak peek at our new white paper on header bidding for video. Click here to download the whole thing! Header bidding has been one of the most talked-about tools in ad tech for the last two years. Everywhere … Continue reading
At AppNexus, our mission is to create a better internet by driving innovation in the way online ads are bought, sold, delivered, and experienced. We believe that advertising is the lifeblood of the internet – marketers invest in digital advertising, … Continue reading
Below is a sneak peek at our new guide on server-to-server header bidding. Click here to download the whole thing.
Last month, AppNexus SVP of Video Technology Eric Hoffert took the stage at the Online Marketing Rockstars conference in Hamburg. You couldn’t have picked a better speaker for this event — in the ‘70s, Eric was an actual rockstar whose … Continue reading
This is Part 2 of a two-part recap of Brian O’Kelley’s speech on the AdTech Renaissance. You can check out Part 1 here! In Part 1, we covered what O’Kelley believes the adtech renaissance will look like. He … Continue reading