Category Archives: Industry Perspectives

Leaders from across AppNexus discuss some of the key considerations and insights driving their work with clients

We’ve Seen It Before, We’ll See It Again: How Closed Systems Fall

In an age of burgeoning skyscrapers and factories, U.S. Steel commanded a global reach and scale that allowed it – for a certain time – to set the pace of the entire steel industry. The first company in America valued at … Continue reading

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3 Key Questions in the Fight Against Fake News

In the last year, fake news has become a deeply troubling issue, as purposefully false stories have amassed millions of impressions on platforms like Google’s YouTube and Facebook and are even thought to have influenced elections around the world. The … Continue reading

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How Publishers Can Monetize Video (Even Without Video Content!)

Note: This post is a recap of our recent webinar on video monetization for publishers. You can watch a recording of it here! Nearly every publisher and advertiser we work with tells us they want to do more with video, … Continue reading

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AppNexus Summit Recap: Building the Road to a Better Internet

We were thrilled to kick off our recent Summit event with the announcement that Axel Springer – one of Europe’s largest publishers – will be migrating onto the AppNexus Adserver. Our CEO Brian O’Kelley actually flew straight to London to deliver … Continue reading

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Real-Time Real Talk: Prebid.js

“Real-Time Real Talk” is an ongoing blog series that seeks to clarify the “what”, “why”, and “how” behind ad-tech innovations. Prebid.js is a free header bidding wrapper developed and incubated by AppNexus. But before we tell you all about it, … Continue reading

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