Category Archives: Industry Perspectives

Leaders from across AppNexus discuss some of the key considerations and insights driving their work with clients

Real-Time Real-Talk: Server-to-Server Header Bidding

“Real-Time Real Talk” is an ongoing blog series that seeks to clarify the “what”, “why”, and “how” behind ad-tech innovations. In 2016, few topics of conversation generated more buzz in the ad-tech world than the one surrounding header bidding. In … Continue reading

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Methbot… Denied

On December 20, the cybersecurity firm White Ops published a research report about “Methbot,” a Russian botnet that hosts content farms and generates nonhuman traffic to siphon off money from digital advertisers. Though similar in approach to other bad actors … Continue reading

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AppNexus’ 2016 Greatest Blog Hits

Looking at the list of our most viewed blog posts of 2016, the variety of topics that hooked our readers reflects the wide range of technological, cultural, and strategic developments we and the ecosystem at large have made. We engaged … Continue reading

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How Brands Differentiate through Quality and Creativity in the Programmable Age

In an increasingly ad-hostile environment, marketers must harness technology not just for innovation but to deliver ads that augment rather than intrude on consumers’ experiences. Careful application of audience data is a crucial component to achieving this successfully, but so … Continue reading

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AppNexus Continues to Improve Viewability Measurement with Desktop, Mobile, Video and Flashless Technology

  With viewability becoming an increasingly important KPI for the ad marketplace, it’s imperative that advertisers continue to invest in technology that provides reliable measurement. If a buyer only pays for viewable impressions, the measurement of those impressions must ensure … Continue reading

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