Category Archives: Industry Perspectives

Leaders from across AppNexus discuss some of the key considerations and insights driving their work with clients

An AppNexus Update on Ads.txt Implementation

AppNexus has long upheld a core commitment to trust and transparency. We took early and aggressive measures two and a half years ago to combat invalid traffic and inventory. We have been on the forefront of the fight against hate … Continue reading

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Charting a Course for the Future of Trading: A Recap of Our Summit

Just three months ago, some were speculating that AppNexus was planning to exit the buy-side. Speaking candidly, we understand where the sentiment was coming from. The fact is, we have been quiet on buy-side technology of late, but not because … Continue reading

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What Does Tomorrow’s Buy-side Look Like?

Ten years ago, when real-time bidding gave rise to programmatic advertising as we know it today, the possibilities seemed limitless to advertisers. Finally, a way to serve ads directly to their desired audiences wherever they happened to be on the … Continue reading

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The Prebid Expert Series: An Interview with Pubmatic’s Nishant Khatri

This post is the fifth in our Prebid Expert series! In each installment, we’ll be speaking with someone close to the Prebid project – either as a contributor or a user – and learning about the benefits and best practices of … Continue reading

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Our Prebid.org Announcement Explained: An Interview with Michael Richardson

This week, AppNexus and Rubicon Project were pleased to announce the formation of Prebid.org: an independent organization dedicated to open-source tools that drive publisher monetization. To start, Prebid.org will focus on maintaining Prebid.js – the web’s leading open-source header bidding … Continue reading

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