Category Archives: AppNexus Updates

Any updates from the company including new product releases or AppNexus partnerships.

AppNexus Calls on President and Congress to Reverse New Immigration Policy

Earlier today, the United States government began disallowing citizens of seven countries – Syria, Iraq, Iran, Libya, Somalia, Sudan, and Yemen – from entering or re-entering the U.S.   Though there remains a great deal of uncertainty about the breadth … Continue reading

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In support of Governor Cuomo’s agenda to invest in Computer Science education and grow New York’s tech workforce

The advent of the tech economy has fundamentally shaped the democratic world. We have today, literally at our fingertips, more access to conversation and information than ever before. There is massive potential in this unprecedented interconnectivity: to provide social services, … Continue reading

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How AppNexus can help you keep your New Year’s resolutions

It’s a tradition maybe as old as celebrating New Year’s itself: On Jan. 1 of each year, billions of people take the plunge and resolve that this will be the year they change such and such about their lives: no … Continue reading

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AppNexus Continues to Improve Viewability Measurement with Desktop, Mobile, Video and Flashless Technology

  With viewability becoming an increasingly important KPI for the ad marketplace, it’s imperative that advertisers continue to invest in technology that provides reliable measurement. If a buyer only pays for viewable impressions, the measurement of those impressions must ensure … Continue reading

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3 Things We Learned About Header Bidding At The AppNexus Yield Executive Summit

Header bidding has grown dramatically over the past year, from an experimental monetization tool to an integral part of the publisher technology stack. At the AppNexus Yield Executive Summit last month, our own Ryan Christensen discussed this progress with AppNexus … Continue reading

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