Author Archives: Sara Goldfarb

Masters of the Mobile Gaming Advertising Experience: Gameloft

If you pass your time playing Minion Rush, Asphalt 8, or World at Arms on your smartphone or tablet, then you’re one of hundreds of millions of fans of the mobile game giant, Gameloft. Gameloft has been at the forefront … Continue reading

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Helping Publishers Navigate in a Programmatic World

Content provided by Yield Executive Summit Sponsor, Operative. THE PUBLISHER’S CHALLENGE Publishers contend with a lot of factors as they navigate programmatic advertising: How to choose the right demand partners, when and how to adopt new waterfall and header bidding strategies, … Continue reading

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Don’t Take Our Word For It: How Figaro Media, PRISA, and The Guardian Leverage The AppNexus Publisher Suite To Grow Their Businesses

While we feel strongly that the AppNexus Publisher Suite is comprised of the very best products on the market, we understand if you’re not willing to simply take our word for it. At the AppNexus Publisher Summit in London earlier this … Continue reading

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AppNexus Yieldex Client Advisory Board 2016 Survey Sweepstakes

PRELIMINARY INFORMATION: NO PURCHASE NECESSARY.  PURCHASE DOES NOT ENHANCE YOUR CHANCES OF WINNING.  Void in Guam, Puerto Rico, all other U.S. territories and possessions, and where prohibited by law. AppNexus Yieldex Client Advisory Board 2016 Survey – Olympus VG-160 Digital … Continue reading

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AppNexus Yieldex Client Advisory Board 2016 Survey Sweepstakes

PRELIMINARY INFORMATION: NO PURCHASE NECESSARY.  PURCHASE DOES NOT ENHANCE YOUR CHANCES OF WINNING.  Void in Guam, Puerto Rico, all other U.S. territories and possessions, and where prohibited by law. AppNexus Yieldex Client Advisory Board 2016 Survey – Jawbone Mini Jambox … Continue reading

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