Author Archives: Ryan Christensen

New Frontiers for Publishers and App Developers in 2015

  Given the rapid innovation publishers have experienced in recent years, it would be impossible to pinpoint a single trend we should monitor in the new year. 2015 will bring yet more new advertising buying behaviors, ad formats, and technologies, … Continue reading

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AppNexus, Millennial Media and the Future of Programmatic Mobile

The future of media is mobile, and the future of mobile advertising is programmatic. According to a report published by Magna Global in Q3 2013, 68% of mobile display was traded programmatically in 2013, and it is forecasted to rise … Continue reading

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For AppNexus, Mobile Goes Global

This week, AppNexus joined thousands of exhibitors and attendees in Barcelona for Mobile World Congress, the must-attend conference for the mobile industry. There, our partner Millennial Media announced that MMX, the world’s largest premium mobile ad exchange, is now available … Continue reading

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AppNexus Mobile Buying Is Here

Last week, I spoke at the AppNexus Summit New York and had the great fortune to announce the general availability of AppNexus mobile buying. This announcement was the culmination of a well over a year’s work by dozens of amazingly … Continue reading

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Mobile Advertising Goes Big with the Millennial Media Exchange, the First Mobile “Must Buy”

Late yesterday afternoon, AppNexus and Millennial Media announced the Millennial Media Exchange (MMX), a partnership that will transform the mobile advertising landscape. MMX will offer the best combination of liquidity, data, and technology to create the world’s largest premium mobile … Continue reading

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