Author Archives: Brian O'Kelley

Header Bidding: Still Essential, Still Our Commitment to Publishers

  Last month, Google announced that its ad server, DoubleClick for Publishers, would allow publishers to access real-time demand from third-party exchange partners. While the announcement raised as many questions as it answered, several news outlets wondered whether “Exchange Bidding … Continue reading

Tagged | Comments Off on Header Bidding: Still Essential, Still Our Commitment to Publishers

A Note to Our Customers

  I want to inform our customers that we can state with a high degree of confidence that we’ve identified the root cause of the problem that disrupted Console on Wednesday. More specifically, our team detected a previously undiscovered bug … Continue reading

Comments Off on A Note to Our Customers

Three ways to get more women in tech jobs

Co-authored by Reshma Saujani, CEO and founder, Girls Who Code, and Brian O’Kelley, CEO & co-founder, AppNexus The late Karen Spärck Jones, who was among the first women to blaze an academic trail in computer science, once quipped, “I think it’s … Continue reading

Tagged | Comments Off on Three ways to get more women in tech jobs

CEO Platform Update: Inventory Quality and APB

When my colleagues and I first conceived of AppNexus eight years ago, we aspired to build an open platform that would empower innovative companies to build and grow their technology on top of ours (for a fun look back at … Continue reading

Comments Off on CEO Platform Update: Inventory Quality and APB

Creating a Better Internet Through Social Responsibility

As the CEO of the world’s largest independent ad tech company whose mission is to create a better Internet, I am constantly looking for opportunities to leverage our voice, our dollars, and our technology for social good. I am inspired … Continue reading

Tagged | Comments Off on Creating a Better Internet Through Social Responsibility