Author Archives: Brian O'Kelley

AppNexus Calls on President and Congress to Reverse New Immigration Policy

Earlier today, the United States government began disallowing citizens of seven countries – Syria, Iraq, Iran, Libya, Somalia, Sudan, and Yemen – from entering or re-entering the U.S. Though there remains a great deal of uncertainty about the breadth and … Continue reading

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Why AppNexus does not support the Acceptable Ads Platform

AppNexus thinks of the advertising ecosystem as a virtuous circle that connects advertisers, publishers, and consumers in a commonality of interests. Consumers rely on publishers for free access content, games, journalism, and social networking. Publishers rely on marketers to fund … Continue reading

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Perspective on Publisher Security

AppNexus expends significant resources – technical, financial, and human – to protect publishers, advertisers, and consumers from the many potential negative impacts of the complex online advertising ecosystem. The extraordinary scale of deployed third-party widgets, including advertising tags, attracts bad … Continue reading

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The Ad Blocking Controversy, Explained

This article was originally featured on Forbes.com Apple’s introduction last week of iOS9, which allows iPhone and iPad users to download ad blockers that operate on Safari, has caused marked controversy within the interconnected worlds of advertising, publishing and ad … Continue reading

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ATS London: Seeking the Truth in Data

Originally posted on Exchangewire.com Earlier this week, at ATS London, AppNexus created a stir within the digital advertising industry when Catherine Williams, chief data scientist (pictured) shared results of their ongoing Inventory Quality (IQ) initiative. Through a combination of aggressive … Continue reading

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