Author Archives: Brandon Atkinson

The Alchemy of Org Building: Keeping the Magic Alive as Organizations Scale

When I started at AppNexus, we had 28 employees. Over the last five years, we’ve grown to nearly 800. As we’ve grown, a question I’m frequently asked is, “how do we maintain the incredible culture we have?” This challenge isn’t … Continue reading

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Engaging Millennials to Become Their Best, Most Authentic Selves at Work

By 2025, nearly 75% of the global workforce will be Millennials. Today, Millennials are working their way up the org chart, making a bigger and bigger impact on businesses. Businesses that do not adjust to their sensibilities will not be … Continue reading

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Alchemy of Org Building: Career Development from the Inside Out, Part 2

Part one of this blog series proposed that career development is a process of aligning with our Purpose, rather than defining and achieving extrinsic life goals like salary and position. This approach clarifies what intrinsically matters most to us and sets … Continue reading

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The Alchemy of Org Building: Career Development from the Inside Out, Part 1

In 2009, I was living in Poland having a great experience working for Hewlett-Packard.  HP had acquired Opsware, the start-up I worked for, two years prior. As much as I enjoyed the HP experience, I wanted to get back to … Continue reading

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The Alchemy of Org Building: A Team for the Long Term – How to Prevent Desperate Manager Syndrome

My team was overworked, I was not achieving my goals, and a sense of helplessness was seeping in.  I was desperate to get out of this hole by staffing up my team and retaining existing staff.  That’s when it happened … Continue reading

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The Alchemy of Org Building: Onboarding Employees to Make a Lasting First Impression

Reflecting back some 15 years, everything I needed to know about my wife I knew in the first 30 days of our relationship.  What I could expect of her.  What she expected of me.  The values we would share.  It … Continue reading

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The Alchemy of Org Building: Hiring for What Will Be Over What Is

The first startup I joined was a social venture called CitySoft. We were founded with the idea that a company can make a profit while making the world a better place. We believed the answer to poverty was wealth creation, … Continue reading

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The Alchemy of Org Building: Defining Your Organization’s Intention

At the most fundamental level, creating a great organization requires defining our intention along three dimensions: company purpose, group mandate, and employee experience. We should clearly answer: At the company level, what is our purpose? Why do we exist? At … Continue reading

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The Alchemy of Org Building: My Intention

My intention in writing this blog series is part educational, part aspirational, and part evangelical. If you have a passion for building teams, organizations, or companies please read along and contribute with your thoughts. When I say intention, I mean it … Continue reading

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