Author Archives: The AppNexus Team

How Brands Differentiate through Quality and Creativity in the Programmable Age

In an increasingly ad-hostile environment, marketers must harness technology not just for innovation but to deliver ads that augment rather than intrude on consumers’ experiences. Careful application of audience data is a crucial component to achieving this successfully, but so … Continue reading

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Why You Should Intern@AppNexus

The summer after my junior year, I was an intern on the marketing team at a performing arts center in my college town. I learned a little bit, but overall my experience was plagued with boredom and lack of direction. … Continue reading

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3 Things We Learned About Header Bidding At The AppNexus Yield Executive Summit

Header bidding has grown dramatically over the past year, from an experimental monetization tool to an integral part of the publisher technology stack. At the AppNexus Yield Executive Summit last month, our own Ryan Christensen discussed this progress with AppNexus … Continue reading

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MeetMe: Why The Future of Social Media Lies in Mobile Advertising

At ease in his corporate headquarters in idyllic New Hope, PA, with the Delaware River flowing evenly a few blocks beyond his office window, Nick Hermansader, VP of Ad Ops at MeetMe, might seem worlds apart from the lightning-round realities … Continue reading

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For Buyers Who Want to Know What They’re Getting This Season: Introducing our Q4 2016 Whitepaper

The snow hasn’t begun falling in earnest just yet, nor have there been any recent reindeer and/or sleigh-bell sightings in your neighborhood. But if you happen to work in digital advertising, chances are strong that it’s beginning to look a … Continue reading

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