Author Archives: The AppNexus Team

The Brown Couch Session: Exploring Services at AppNexus

In 2007 AppNexus was founded in CEO Brian O’Kelley’s apartment on his brown couch. With over 1,000 employees in 23 offices around the world, AppNexus has seen tremendous growth since. Interested in learning about what’s inspiring us now? Tune in … Continue reading

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A Parent Reflects on the Value of Take Your KidNexian to Work Day

I recently was telling one of my friends that I helped organize the Take Your KidNexian to Work Day (TYKTWD) event at AppNexus and her immediate reaction was, “What is there to organize? Don’t they just sit around all day … Continue reading

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How AppNexus Customers Use Data Science And Programmable Technology To Build Hyper-Effective Marketing Campaigns

In an increasingly competitive digital arena, the only way for brands and agencies to gain a real advantage in the marketplace is to take matters into their own hands. Rather than relying on human intuition and the opaque decisioning of … Continue reading

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Publishing In An Era Of Digital Disruption

This summary is based on a Q&A session between AppNexus President Michael Rubenstein and Piers North, Strategy Director at Trinity Mirror plc, the largest regional content news publisher in the United Kingdom. Trinity Mirror currently uses DFP as their adserver of … Continue reading

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Real-Time Real Talk: Log-Level Data 101

“Real-Time Real Talk” is an ongoing blog series that seeks to clarify the “what”, “why”, and “how” behind ad-tech innovations. In our latest edition of “Real-Time Real Talk”, we wanted to cover a topic that is not name-dropped at  every … Continue reading

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