Author Archives: The AppNexus Team

Real-Time Real Talk: Viewable Guarantees 101

“Real-Time Real Talk” is an ongoing blog series that seeks to clarify the “what”, “why”, and “how” behind ad-tech innovations. This edition of “Real-Time Real Talk” provides more context around AppNexus viewable guarantees (which we announced on our blog last week), where marketers can … Continue reading

Tagged | comments (0)

Excerpt: Programmatic Is Dead, Long Live The Programmable Age

In his latest Forbes article, AppNexus CEO Brian O’Kelley discusses the inevitable shift from a programmatic to programmable age of the internet (and yes… we meant internet, not Internet): “…Until very recently, “the Internet” meant email and desktop web browsers. Today, … Continue reading

comments (0)

A Novel Solution To An Age-Old Marketing Problem: Guaranteed Viewability

  As the 19th-century American marketing pioneer, John Wanamaker, is reported once to have said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Wanamaker was referring to the fact that he … Continue reading

Tagged | Comments Off on A Novel Solution To An Age-Old Marketing Problem: Guaranteed Viewability

Why Free Lunch Programs And Ad-Tech Have More In Common Than You Think

  When Columbia Business School professor Gabriel Weintraub joined AppNexus as its chief economist earlier this year, he did so after developing an interest on ad exchanges at one of the world’s most prestigious universities. But long before ad-tech caught his … Continue reading

Tagged | Comments Off on Why Free Lunch Programs And Ad-Tech Have More In Common Than You Think

Four Ways To Create Innovative Ad Products

  Developing successful digital ad products is no easy task. In order to innovate, publishers must balance the conflicting needs of their advertisers, users, and technology partners. At the AppNexus Publisher Summit in March, representatives from top publishers Kik, Shazam, … Continue reading

Comments Off on Four Ways To Create Innovative Ad Products