Author Archives: The AppNexus Team

Checklist: Choosing the Right Header Bidding Container

It’s been said that for every problem, there’s a solution. While that’s hardly the case, it’s still a bedrock truism for those who make their living by way of invention. There’s a common belief held among tech workers that logistical … Continue reading

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Infographic: Three Header Bidding Myths, Debunked

If you’re a publisher, then you’ve probably heard plenty about header bidding by now. But just in case, here’s a quick recap on why it’s become one of the most popular supply-side tools. Under the traditional waterfall system of ad … Continue reading

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Real-Time Real-Talk: Server-to-Server Header Bidding

“Real-Time Real Talk” is an ongoing blog series that seeks to clarify the “what”, “why”, and “how” behind ad-tech innovations. In 2016, few topics of conversation generated more buzz in the ad-tech world than the one surrounding header bidding. In … Continue reading

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In support of Governor Cuomo’s agenda to invest in Computer Science education and grow New York’s tech workforce

The advent of the tech economy has fundamentally shaped the democratic world. We have today, literally at our fingertips, more access to conversation and information than ever before. There is massive potential in this unprecedented interconnectivity: to provide social services, … Continue reading

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How AppNexus can help you keep your New Year’s resolutions

It’s a tradition maybe as old as celebrating New Year’s itself: On Jan. 1 of each year, billions of people take the plunge and resolve that this will be the year they change such and such about their lives: no … Continue reading

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