Author Archives: The AppNexus Team

Methbot… Denied

On December 20, the cybersecurity firm White Ops published a research report about “Methbot,” a Russian botnet that hosts content farms and generates nonhuman traffic to siphon off money from digital advertisers. Though similar in approach to other bad actors … Continue reading

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AppNexus’ 2016 Greatest Blog Hits

Looking at the list of our most viewed blog posts of 2016, the variety of topics that hooked our readers reflects the wide range of technological, cultural, and strategic developments we and the ecosystem at large have made. We engaged … Continue reading

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Fostering the Culture of Openness at AppNexus

Companies talk a lot about their unique culture, and sometimes from the outside it is difficult to pinpoint exactly what that means. It is true that the elements that encompass what it means to be an AppNexian are numerous, but … Continue reading

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How Brands Differentiate through Quality and Creativity in the Programmable Age

In an increasingly ad-hostile environment, marketers must harness technology not just for innovation but to deliver ads that augment rather than intrude on consumers’ experiences. Careful application of audience data is a crucial component to achieving this successfully, but so … Continue reading

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Why You Should Intern@AppNexus

The summer after my junior year, I was an intern on the marketing team at a performing arts center in my college town. I learned a little bit, but overall my experience was plagued with boredom and lack of direction. … Continue reading

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