Author Archives: The AppNexus Team

Real-Time Real Talk: Video Buying 101

“Real-Time Real Talk” is an ongoing blog series that seeks to clarify the “what”, “why”, and “how” behind ad tech innovations.   In this edition of “Real-Time Real Talk”, we’ll be addressing some FAQs behind programmatic video buying so you … Continue reading

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The Relationship with Your Tech Platform Might Be Due for a Checkup…

If you’re a publisher wondering how to flourish in today’s ecosystem, chances are you’re searching for the right technology platform to partner with. Believe it or not, choosing an ad tech platform able to meet your business needs requires more than just running an Internet search. Here’s our take on partnering with a great … Continue reading

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The 4 Things You Need to Know About Header Bidding

Looking to implement header bidding, but not sure where to start? Well, you’ve come to the right place. Our quick-start guide is a four-step checklist that provides a broad overview of everything you’ll need to do to get up and … Continue reading

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Real-Time Real Talk: PriceCheck 101

“Real-Time Real Talk” is an ongoing blog series that seeks to clarify the “what”, “why”, and “how” behind ad tech innovations.   No Header, No Problem. PriceCheck – a header bidding solution designed for mobile apps – is the answer to maximizing your … Continue reading

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Looking to Make a Career Change? Here Are 5 Tips to Help You Navigate the Process

Over the years I have listened to successful senior leaders reflect on their career paths and noticed one very common thread. In the moment their paths do not always seem clear, linear or to even make sense, but in reflection, … Continue reading

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Real-Time Real Talk: Header Bidding 101

“Real-Time Real Talk” is an ongoing blog series that seeks to clarify the “what”, “why”, and “how” behind ad tech innovations.   Header Bidding is a smarter way to monetize your inventory by allowing you to integrate with multiple programmatic companies. … Continue reading

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2015: The Ad Tech Charts, Stats, and Numbers You Need to Know

Download the AppNexus 2015 Top Stats Whitepaper   2015 was a year of sweeping changes for advertisers, publishers, and ad tech companies alike. When it came to mergers and acquisitions, we saw our industry consolidate itself at a pace that … Continue reading

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Inventory Quality: How AppNexus Transformed the Digital Marketplace

Download the whitepaper today. As part of our Inventory Quality (IQ) initiative, a team of AppNexus data scientists, the Signal Intelligence team, spent nearly a year meticulously analyzing and synthesizing signals on the AppNexus platform. In collaboration with other partners … Continue reading

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AppNexus Q1 2016 Whitepaper: Don’t Let the Ball Drop after New Year’s

Everything you need to know to have a successful Q1. Download the Whitepaper. For our latest quarterly whitepaper, we’ve taken a slightly different approach and examined trends around specific moments in Q1 that could stand out as great buying opportunities. … Continue reading

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Meet the AppNexperts: Viewability

  (This is the last in a four-part series of blogs that examine AppNexus’ role in eliminating invalid traffic from our platform). Pundits (and visionaries) near and far have been predicting it… 2016 will be the year that digital advertising spend surpasses television … Continue reading

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