Author Archives: The AppNexus Team

8 Ways to Find and Activate Data-Driven Insights That Improve Business Results

While the marketing industry has been talking about “big data” almost non-stop for the past five years, many publishers and marketers are still having trouble putting together capable analytics teams and establishing workflows that allow them to get the most … Continue reading

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Not All Was Quiet in Q1: AppNexus’ Q1 Index Report

  Certainly by the standards of digital advertising, Q1 has a reputation for being a quiet season for buyers and sellers alike. After bulking up on their credit card debt over the Q4 holiday season, consumers tend to try and … Continue reading

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7 Ways Marketers Can Prevent Users From Pressing “Skip” on Their Video Creatives

Programmatic video advertising is on a streak. In only three short years, eMarketer has estimated that video advertising spend has almost tripled to reach $9.59B in 2016, with over 40% of that spend going towards mobile video ads. As AppNexus … Continue reading

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5 Real-World Applications of Streaming Data [e-book]

Digital marketers have long known it actually pays to engage their audiences in real time. However, standard pixel-based remarketing solutions have grown stale and predictable, increasing message blindness among valuable consumer audiences. This week, we announced the launch of streaming data solutions … Continue reading

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Three Ways the Data Economy Benefits Marketers

Over the past few weeks, we’ve been discussing an imminent turning point facing our industry: the shift from a programmatic to a programmable age. One of the four pillars that defines this programmable age is the emergence of the data … Continue reading

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