Looking to implement header bidding, but not sure where to start? Well, you’ve come to the right place. Our quick-start guide is a four-step checklist that provides a broad overview of everything you’ll need to do to get up and running. Along the way, we’ll be dropping in links to additional resources that will help you iron out some of the finer details of implementation.
By following these directions, you’ll be well on your way to enjoying the unparalleled transparency and substantial revenue gains of true, holistic yield management. Ready? Let’s begin.
As you prepare to embark on your header bidding journey, it’s important to first understand what header bidding is and how you can expect to benefit from integrating it with your website.
To understand why header bidding was created and the problem it solves for publishers, check out the “Header Bidding 101″ Q&A on our website. Meanwhile, our SVP of Marketing Pat McCarthy wrote an article on Digiday with some useful tips on how to make your header bidding implementation a success.
While some of our peers like to say header bidding is as easy as adding a single tag to your web page, things aren’t actually quite that simple.
In order to make it work, you’ll have to put together a team that includes at least one skilled engineer capable of navigating what can be a relatively time-consuming set-up. This person will also likely help you measure performance, reduce latency, and optimize results once the set-up is complete. For a deeper dive into the in-house support you should have on-hand, this video from our AppNexus Publisher Forum is a great place to start.
The technology behind header bidding is fairly complex, but you’ll need to have a firm grasp of it in order to make sure things run properly. While this might sound intimidating, there’s no reason to worry — we’ve got you covered.
Our own Ben Kneen’s step-by-step guide to header bidding does a terrific job of breaking down the technical nitty-gritty of pre-bid transactions. And once you’re ready to get the ball rolling, our clients-only wiki page contains full implementation instructions.
Hopefully, these resources will help make your header bidding implementation as fast, easy and efficient as possible. If you have any additional questions, please don’t hesitate to reach out to your AppNexus representative. We can’t wait to hear from you!