In case you missed it, we recently announced an end-to-end technology partnership with Wayfair, one of the world’s largest online destinations for home furnishings and décor. To learn more about our full-stack partnership with Wayfair and why they chose AppNexus, read the announcement or AdExchanger’s coverage on the partnership.
In addition to Wayfair’s recent adoption of the AppNexus Publisher Suite, they’ve been an early adopter of the AppNexus Programmable DSP, which Matt Herman, Associate Director of Marketing Platforms, spoke about during our recent events week in London. Read the case study below to learn how AppNexus helped Wayfair:
- Build brand-customized buying algorithms that increased advertising effectiveness
- Develop precise audience response rate predictions on sites across the internet that provided more targeted optimization
- Tap log-level data to determine optimal frequency caps and iterate its optimization strategies in near real time
- Pair user-level targeting and optimization with customized dynamic creatives for every customer to provide customers with a seamless and unified ad experience across all digital touchpoints.