Monthly Archives: August 2014

What does the MRC certification mean?

The Media Rating Council (MRC) is an American independent industry organization whose mission is to ensure valid, reliable and effective audience measurement services. MRC accreditation certifies that a company’s procedures adhere to the MRC’s Minimum Standards for Ratings Research and … Continue reading

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The White Whale

At a company meeting in late 2008, an employee asked me what my goal was for AppNexus. With a cheeky grin, I said “to be a billion dollar company!” After the meeting, Mike Nolet, my co-founder, said I had missed … Continue reading

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Codecademy’s Zach Sims on how to build a thriving global community online

Zach Sims, CEO & Co-Founder of Codecademy, spoke to AppNexus CEO & Co-Founder Brian O’Kelley about the global Codecademy community and the importance of learning, teaching, and empowering those around us. This talk was part of the Leaders@AppNexus speaker series. … Continue reading

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What Is Viewability?

Ad-viewability is an old advertising concept that still applies to new digital media today. The Internet, as a media, cumulates the strengths and weaknesses of print and television: just like the press, the Internet allows simultaneous consumption of content and … Continue reading

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