Monthly Archives: May 2014

AppNexus, Millennial Media and the Future of Programmatic Mobile

The future of media is mobile, and the future of mobile advertising is programmatic. According to a report published by Magna Global in Q3 2013, 68% of mobile display was traded programmatically in 2013, and it is forecasted to rise … Continue reading

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AppNexus Deals Open Beta: A Step Beyond Today’s Deal ID Limits

Today we are excited to introduce our Deals Open Beta! All Console customers are invited to explore our newest Deals capabilities. But first, a word on how we got here. Deal ID: The good, the bad, and the ugly Deal … Continue reading

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