Even the savviest media buyers and sellers often find it daunting to stay up to date with the latest and greatest innovations, determine which technologies to adopt, and integrate those technologies into their workflow. But standing by and doing nothing is not an option: you’ll be left in the dust.
Yesterday, at the AppNexus Summit San Francisco 2013, we unveiled our updated App Marketplace, which allows clients to identify, connect, and use third-party technologies more efficiently than ever before. Four of our newest apps—Cree8, Mediashot, FlxViz, and Metamarkets—now offer free trials for more informed discovery, as well as payments clearing and click-to-accept terms and conditions for a seamless purchasing experience.
These four apps are part of a new wave of log-level data-visualization and analytics partners that are already providing value to our clients.
For example, 24/7 Media uses Metamarkets to generate real-time analytics to identify performance fluctuations and adjust campaign strategy. This in-depth analysis on billions of data points now takes seconds instead of hours, offering valuable and actionable insights.
These data-visualization and analytics apps are the latest in our ever-expanding marketplace, which includes the following recent additions:
AdmantX: The SpotOn Contextual App creates customized segments based on contextual sentiment and IAB categories to ensure brand safety and increase campaign reach and lift.
Cree8: The Reporting App allows users to track, analyze, and optimize campaign efforts through custom reports.
FlxOne: The FlxViz App compiles, interprets, and organizes your campaign data into instant, easy-to-use, and actionable graphics and reports.
LiveRamp: The CRM Retargeting App allows users to build segments using their offline CRM data to improve measurement, targeting, and performance.
Grapeshot: The Mediashot App visualizes log data using Grapeshot contextual channels to identify the best-performing inventory.
Meetrics: The Ad Visibility App uses analytics tags to report on performance in terms of visibility to improve awareness and increase the ROI.
Metamarkets: The Campaign and Publisher Apps use Metamarkets’ visual analytics engine for real-time data to allow buyers and sellers to spot trends and visualize insights.
Rare Crowds: Rare Crowds’ App assigns weight and input valuation on targeting data from existing data partners for specific creatives to find highly targeted inventory.
We’re excited about the evolution of the App Marketplace and new partnerships to help our clients achieve more. For a full list of our app providers, visit our apps webpage.