Monthly Archives: September 2013

Product Perspectives: Winning the Long Term Quality Battle

In recent posts we defined the different types of invalid activity and low quality activity that we’re seeing in the industry today, and then outlined the immediate actions we are undertaking to fight against the issues. Since this is a … Continue reading

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Product Perspectives: What We’re Doing About Quality Right Now

As mentioned in our previous blog post on Addressing Quality, there are numerous categories of invalid activities that are happening in the industry today. Each category requires significant attention and investment on our part to keep invalid activity off our … Continue reading

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Product Perspectives: Addressing Quality

One of the main goals we’re working on in the product organization is communicating more about product investments externally. We are starting this week with Inventory Quality. We have long taken an industry-leading stance on quality and piracy, and nothing … Continue reading

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Mobile Advertising Goes Big with the Millennial Media Exchange, the First Mobile “Must Buy”

Late yesterday afternoon, AppNexus and Millennial Media announced the Millennial Media Exchange (MMX), a partnership that will transform the mobile advertising landscape. MMX will offer the best combination of liquidity, data, and technology to create the world’s largest premium mobile … Continue reading

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