Monthly Archives: February 2013

Moving at the Speed of Innovation

Guest blogger: Stefan Theunissen, Business Development, Bannerconnect In ad tech, speed to market is a critical factor for success, especially if you want to get ahead of the competition. Unfortunately, many companies find themselves building just to keep up with … Continue reading

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Technology Is the Amplifier of Your Skills

Guest blogger: Kim van der Zande, Chief Strategy Officer, FlxOne How can you make high-quality service scalable? The obvious answer would be “through technology.” After all, most people in advertising associate technology with scalability. However, in the ever growing world … Continue reading

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Scale as a Strategy: Seizing New Opportunities

Programmatic trading is making its way up the disruptive technology curve. However, a recent MediaPost blog pointed out that this promising technology can only truly become disruptive if it can scale its technical and business advantages upmarket. As is often … Continue reading

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